fav hospitality group (headquartered in Chiyoda-ku, Tokyo; Representative Director: Hidekazu Ogata), part of the Kasumigaseki Capital Group, announces the soft opening of "edit x seven Setouchi Shodoshima" on January 26, 2026 (Monday). This marks the first new hotel opening on Shodoshima Island in 34 years.
Floating in the Seto Inland Sea, Shodoshima is an island where the sea and mountains harmonize peacefully. The new hotel features 45 rooms across 9 different types, including spacious ocean-view rooms exceeding 140 square meters with panoramic views of the Seto Inland Sea, and suites with private pools for an exclusive stay experience. The WEST and EAST buildings each offer distinct room types, providing premium experiences tailored to different occasions and stay preferences. Additionally, the property features "edén SETOUCHI," a thermal spa based on the concept of "a paradise that exists nowhere else." Guests can enjoy moments of physical and mental wellness while watching the ever-changing seascape. Together with a restaurant incorporating the bounty of the Seto Inland Sea and its islands, the hotel offers a unique stay in harmony with nature.
edit x seven Setouchi Shodoshima | Room Types
WEST Building
Type: Penthouse (Ocean View WEST Building)
Capacity: 6 guests
Floor area: Room 143.00㎡, Terrace 94.00㎡
Type: Terrace Bunk (Ocean View WEST Building)
Capacity: 4 guests
Floor area:
Room A: 44.00㎡, Terrace 68.00㎡ / Room B: 54.00㎡, Terrace 52.00㎡
Type: Terrace Twin (Ocean View WEST Building)
Capacity: 4 guests
Floor area: Room 60.00㎡, Terrace 35.00㎡
Type: Bunk (Ocean View WEST Building)
Capacity: 6 guests
Floor area: Room 44.00㎡ to 54.00㎡
Type: Twin (Ocean View WEST Building)
Capacity: 4 guests
Floor area: Room 60.00㎡
EAST Building
Type: Garden Suite with Plunge Pool (EAST Building)
Capacity: 8 guests
Floor area: Room 123.00㎡, Terrace 140.00㎡
Type: Japanese Modern (EAST Building)
Capacity: 6 guests
Floor area: Room 42.00㎡, Terrace 17.00㎡
Type: Superior Bunk (EAST Building)
Capacity: 6 guests
Floor area: Room 51.00㎡, Terrace 15.00㎡
Type: Superior Twin (EAST Building)
Capacity: 4 guests
Floor area:
Room H: 70.00㎡, Terrace 21.00㎡ / Room I: 69.00㎡, Terrace 17.00㎡
"Taste the Island, Rejuvenate on the Island" - A Luxurious Experience at edén SETOUCHI
Based on the concept of "a paradise that exists nowhere else," edén is a multi-facility complex created by the SALT Group that offers an extraordinary experience of mind and body wellness surrounded by nature, sea, and mountains. The facility includes a thermal spa and restaurant.
Thermal Spa "SPA edén SETOUCHI"
A thermal spa is not simply a bathing facility for warming the body, but rather a comprehensive bathing experience designed around diverse temperature environments (Thermal = temperature), including the sequence of temperature changes, timing of exposure to outdoor air, views to contemplate, and duration.
"SPA edén SETOUCHI" is Shodoshima's first full-scale thermal spa, rebuilt to match the natural environment and climate of Seto Inland Sea's Shodoshima while leveraging and inheriting the SALT Group's extensive bathing and spa expertise.
The large Finnish-style sauna accommodates up to 20 guests and features automatic löyly. The facility offers a cold plunge pool at 15°C with a depth of 1.2m, outdoor relaxation areas, an infinity pool that blends seamlessly with the beautiful Seto Inland Sea and islands, indoor baths and jacuzzis at various temperatures—all with ocean views and available year-round.
The thermal spa offers completely different experiences depending on the season and time of day, even in the same location.
Morning thermal spa sessions offer an "awakening time" wrapped in gentle light and calm seas. You can enjoy the sensation of your body slowly awakening and your thoughts becoming clear.
During the day, you can overlook the abundant greenery, varied island landscapes, and transparent seas.
At dusk, the sky and sea transition from orange to indigo, quietly embracing the end of the day. At night, the sound of gentle waves and twinkling stars quietly heal the soul.
Panasonic's "nanocare ULTIMATE" Introduced in Spa and Guest Rooms
The spa and select guest rooms feature Panasonic's "Nanocare" series, which has received high praise for its hair care effects.
The Hair Dryer nanocare
These two hair care products further enhance the fulfilling stay experience.
*¹ Penthouse and Garden Suite rooms only
*² Among Panasonic dryers. Compared to EH-NA0J (Panasonic research)
Official websites:
Hair Dryer: https://panasonic.jp/hair/products/EH-NC50.html
Straight Iron: https://panasonic.jp/hair/products/EH-HN50.html
"SPA edén SETOUCHI" Overview
Sauna room: 85°C, Cold plunge: 15°C (depth 120cm)
Amenities: Hair dryer, shampoo, conditioner, body soap, spin dryer
Lockers: 16 for each gender
Operating hours: 6:00 AM to 12:00 AM
Location: edit x seven Setouchi Shodoshima 2F
Note: Swimwear required (bring your own or purchase on-site), available to hotel guests only
Restaurant "Restaurant edén SETOUCHI"
"Restaurant edén SETOUCHI" serves breakfast through dinner, offering Mediterranean and Spanish cuisine featuring vegetables nurtured by Shodoshima's rich nature, seafood, and local specialties including Olive-fed beef and Olive Hamachi (yellowtail). The menu showcases diverse dishes incorporating Shodoshima's abundant ingredients.
Beverages include local Shodoshima sake, wine, and craft beer, along with original resort cocktails in a wide-ranging lineup.
Enjoy the time that only exists here and now on Shodoshima, blessed with a warm and mild climate.
"Restaurant edén SETOUCHI" Overview
Operating hours: 7:00 AM to 9:00 PM
Morning: 7:00 AM to 12:00 PM (L.O. 11:30 AM)
Lunch: 12:00 PM to 2:00 PM
Dinner: 5:00 PM to 9:00 PM (L.O. 8:30 PM)
Location: edit x seven Setouchi Shodoshima 1F
Opening Anniversary Special Plan Available Now
Opening Commemorative Offer
As a grand opening promotion, a breakfast-included accommodation plan supervised by the SALT Group is available at 30% off for a limited period from January 26, 2026 (Monday) through the end of May 2026.
Breakfast-included opening commemorative plan | Details here
About SALT Group
"With a sprinkle of SALT, change the world"
The SALT Group is a leading company that creates new value from the vast ocean of possibilities, like salt—the source of life—to change the world. Across diverse industries including restaurants, accommodations, regenerative medicine, and regional revitalization, we continue to propose new "experiences" through free-thinking approaches unconstrained by convention. Based on Japan's proud culture and sometimes through collaboration with excellent overseas partners, we aim to challenge the culture of the future and deliver surprise and excitement to people worldwide.
Official website: https://salt-group.jp/
Facility Overview
Facility name: edit x seven Setouchi Shodoshima
*Note: The "x" in edit x seven is the lowercase letter "x," not the multiplication sign
Soft opening: January 26, 2026 (Monday)
Grand opening: Scheduled for March 2026
Location: 144-21 Ko, Yasuda, Shodoshima-cho, Shozu-gun, Kagawa 761-4411
Structure/Floors: WEST Building: RC construction/8 floors, EAST Building: RC construction/8 floors
Total floor area: 4,553.24㎡ (1,377.35 tsubo)
Number of rooms: 45
Room rates: From ¥35,000
Teaser site: https://editxseven.com/setouchi-shodoshima/
Note: Rebranded from "FAV LUX Shodoshima" to "edit x seven Setouchi Shodoshima"
*According to our research (as of January 2026). First new hotel opening on Shodoshima with 45 or more rooms. Does not include rebrandings, renovations, or name changes of existing facilities.
About fav hospitality group
fav hospitality group is a hospitality innovation company that aims to create new "play" and "hospitality" that fit the times by seamlessly connecting trends, technology, finance, and design.
FHG HOTELS, operated by the company, includes 18 facilities nationwide including the group-stay hotel "fav," the premium brand "FAV LUX," the high-end hotel "seven x seven" defining new luxury, the sister brand "edit x seven," and the culture business hotel "BASE LAYER HOTEL." An additional 20 facilities are planned to open by the end of 2027. The company actively develops new hotel content through collaborations with other industries and works to improve hotel experiences through DX and AI utilization.
fav/FAV LUX
"fav" redefines travel richness by providing enriching accommodation experiences unconstrained by conventional accommodation facility norms. With the tagline "stay together, play together / More fun when we're all together," the premium line "FAV LUX" has been launched. Following Nagasaki and Hida Takayama, facilities have opened in Kagoshima Tenmonkan and Sapporo Susukino, continuing to evolve as a group-oriented hotel.
seven x seven
"seven x seven" launched as a high-end line while inheriting the style of the group-oriented hotel "fav." Beginning with the Fukuoka City/Itoshima area opening, nationwide expansion is planned. While "fav" has mainly served as a base for enjoying local areas in regional cities, "seven x seven" is positioned in locations blessed with exceptional settings. With the tagline "where luxury goes to play," it redefines "contemporary luxury" that is always evolving, offering hotel stays that harmonize extravagance and freedom through hotel design matched to each location's setting, amenities, food, and other elements. By introducing QR code smart check-in and digital concierge services promoting self-hospitality, the brand respects each guest's individual way of enjoying their stay.
edit x seven
"edit x seven" is a hotel that expresses the worldview of "seven x seven" in a new form. While inheriting the spirit of pursuing sophistication and comfort, it carefully edits that essence from an "edit" perspective. Focusing on freedom, spontaneity, and "enjoying life in your own way," it is designed for more light and flexible travel enjoyment. A hotel that creates free and comfortable stays valuing personal style.
BASE LAYER HOTEL
"BASE LAYER HOTEL" provides all the basic functions needed to realize "comfortable stays" and "enjoyable city exploration," as the name base layer (fundamental functional outdoor wear) suggests. It's a business hotel for culturally sensitive business people proposing "a new form of business hotel for city exploration."
