Coinciding with the town-hosted merger anniversary event featuring fireworks, drone shows, and lanterns lighting up the night sky, edit x seven Setouchi Shodoshima, the hotel that opened in Shodoshima after 34 years, offers guests an elegant experience to enjoy the island's spectacular nights through their stay.
The celebration will showcase approximately 2,000 fireworks, a 3D drone show using around 500 drones, a sky lantern show with about 300 LED lanterns, and Japan's first RC drone dragon show—large-scale entertainment befitting this commemorative year.
These performances can be viewed from the hotel's guest rooms, thermal spa, and restaurant, allowing guests to enjoy the evening's atmosphere and the tranquility of the Setouchi area at their leisure without the burden of travel.
Shodoshima Town Merger 20th Anniversary Event Overview
① Fireworks Display
- Dates: March 5 (Thursday) and 21 (Saturday), 2026 (postponed to the following day in case of bad weather)
- Time: 7:30 PM to 8:00 PM
- Launch Location: Western sea area of Uchinomi General Sports Park (launched from a barge)
② Sky Lantern Show
- Dates: March 5 (Thursday) and 21 (Saturday), 2026 (postponed to the following day in case of bad weather)
- Time: 7:30 PM to 8:00 PM
- Location: Northwestern area of Uchinomi General Sports Park
③ Drone & Dragon Show
- Dates: March 5 (Thursday), 6 (Friday), 11 (Wednesday), 12 (Thursday), 13 (Friday), 14 (Saturday), 18 (Wednesday), 19 (Thursday), 20 (Friday), 21 (Saturday), 22 (Sunday), 25 (Wednesday), 26 (Thursday), 27 (Friday), 28 (Saturday), 29 (Sunday), 2026 (canceled in case of bad weather)
- Time: 7:00 PM to 7:30 PM
- Location: Northwestern sea area of Uchinomi General Sports Park
④ 20th ANNIVERSARY FES
- Date: March 21 (Saturday), 2026 (postponed to the following day in case of bad weather)
- Time: 5:00 PM to 8:30 PM ※Ceremony begins at 6:30 PM
- Location: Uchinomi General Sports Park
- Content:
- Greetings from Shodoshima Town Mayor and guests
- Stage performances by Shodoshima Chuo High School students
- Marché event by Shodoshima businesses (Shodoshima Street Food Alley)
- Shodoshima Chuo High School Island Future Project presentation and exhibition
⑤ Other Activities
- Message drones
- Coloring drones
- Dot art contest
- Drone programming workshop for high school students
About edit x seven Setouchi Shodoshima
- Facility Name: edit x seven Setouchi Shodoshima
(Note: "x" is the lowercase letter "x," not "times") - Soft Opening: January 26, 2026
- Grand Opening: Scheduled for March 2026
- Address: 144-21 Yasuda Ko, Shodoshima-cho, Shozu-gun, Kagawa 761-4411
- Structure/Floors: WEST Building: RC construction/8 floors; EAST Building: RC construction/8 floors
- Total Floor Area: 4,553.24 m² (1,377.35 tsubo)
- Number of Rooms: 45
- Room Prices: From ¥35,000
- Website: https://editxseven.com/setouchi-shodoshima/
*Based on company research (as of January 2026). First new hotel opening with 45 or more rooms in Shodoshima. Does not include rebranding, renovation, or name changes of existing facilities.
About fav hospitality group
fav hospitality group is a hospitality innovation company that aims to seamlessly connect trends, technology, finance, and design to create new forms of "entertainment" and "hospitality" that fit the times.
The company operates FHG HOTELS, which includes 19 facilities across Japan: the group-stay hotel "fav," the premium brand "FAV LUX," the high-end hotel "seven x seven" that defines new luxury, its sister brand "edit x seven," and the culture business hotel "BASE LAYER HOTEL." Over 20 additional properties are scheduled to open by the end of 2027. The company actively pursues new hotel content development through cross-industry collaboration and hotel experience enhancement through DX and AI utilization.
fav / FAV LUX
"fav" is a hotel designed to "redefine the richness of travel," providing rich accommodation experiences unconstrained by conventional hospitality norms. With the tagline "stay together, play together," the luxury line "FAV LUX" has been established. Following Nagasaki and Hida Takayama, properties have opened in Kagoshima Tenmonkan and Sapporo Susukino, continuing to evolve as a group-oriented hotel.
seven x seven
"seven x seven" was born as a high-end line that inherits the style of the group hotel "fav." Following the opening in Fukuoka City's Itoshima area, the brand is scheduled to expand nationwide. While "fav" has primarily developed in regional cities as a base for enjoying local experiences, "seven x seven" is positioned in locations blessed with outstanding scenery. With the tagline "where luxury goes to play," the brand redefines the ever-changing "luxury of the times," proposing new values and enjoyment to the world. While providing hotel stays that harmonize luxury and freedom through location-appropriate hotel design, amenities, food, and more, the brand promotes self-hospitality through QR code smart check-in and digital concierge, respecting each guest's individual style of enjoyment.
edit x seven
"edit x seven" is a hotel that expresses the worldview of "seven x seven" in a new form. While inheriting the spirit of pursuing sophistication and comfort, it carefully edits the essence through the lens of "edit." Focusing on freedom, spontaneity, and "enjoying life in your own way," it is designed to enable lighter, more flexible travel enjoyment. It's a hotel that offers a free and comfortable stay, valuing the ability to spend time as oneself.
BASE LAYER HOTEL
As the term "base layer" (outdoor basic functional wear) indicates, BASE LAYER HOTEL is equipped with all the basic functions necessary to achieve "comfortable stay" and "fun city exploration." It's a new form of business hotel with high cultural awareness for business professionals, proposing "enjoying the city, a new form of business hotel."
