Nishimatsuya Chain Co., Ltd. (Headquarters: Himeji, Hyogo Prefecture; President and CEO: Koichi Omura) has begun selling new 2026 designs for its "Karufuwa Blanket" and "Karufuwa Mini Sleeper," lightweight, fluffy, and warm baby bedding from its ELFINDOLL private brand, at all Nishimatsuya stores nationwide and on the Nishimatsuya official online store.
The Karufuwa series is designed to gently wrap delicate baby skin in a surprisingly light weight and fluffy touch. Since its launch in 2020, it has been well received for its comfort and ease of use, with cumulative sales reaching 1.7 million units between May 2020 and March 2025.
Features of the ELFINDOLL Karufuwa Blanket and Mini Sleeper
Light and fluffy
Made from microfiber material for a lightweight feel with a soft, fluffy touch.
Just the right size
The blanket measures 85cm x 115cm, a convenient size for naps, outings in a stroller or car seat, and leisure trips or visits home without taking up too much space. The mini sleeper measures 35cm x 50cm and works as a wearable blanket worn over pajamas, snugly wrapping the body of a baby in the ねんね期. Because it stays in place even when a baby moves around, it also helps prevent them from getting cold while sleeping.
A wide range of designs
The blanket comes in 46 patterns and the mini sleeper in 14, so children can choose their favorite design and look forward to wearing it. Phrases like "Let's take a nap with your favorite dinosaur" or "Let's put on the bear before bedtime" can gently support bedtime routines and a child's growing independence.
Machine washable
Both items can be washed whole in a home washing machine using a laundry net, making it easy to keep them clean at all times.
Affordable pricing
The blanket is priced at ¥779 (¥856 tax included) and the mini sleeper at ¥679 (¥746 tax included), keeping them budget-friendly for families.
Product Information
Patterns shown are examples.
| ELFINDOLL Karufuwa Blanket (46 patterns) | ELFINDOLL Karufuwa Mini Sleeper (14 patterns) | |
|---|---|---|
| Price | ¥779 each (¥856 tax included) | ¥679 each (¥746 tax included) |
| Size | 85cm x 115cm | 35cm x 50cm |
| Product Page | Nishimatsuya Official Online Store | Nishimatsuya Official Online Store |
Nishimatsuya says it will keep developing products that satisfy families on both functionality and price, supporting the daily lives of households raising children while continuing to focus on quality and value across its product lineup.
