FamilyMart introduces a new beige color option to its popular Convenience Wear apparel line. The updated zip-up jacket and jogger pants will be available at approximately 16,400 stores nationwide starting January 23, 2026.
New Spring Color for Popular Zip-Up Jacket and Jogger Pants
Convenience Wear is FamilyMart's original apparel brand developed in collaboration with fashion designer Hiroshi Ochiai. Launched in 2021 under the concept of "Good Materials, Good Craftsmanship, Good Design," the brand has gained recognition for bringing quality fashion to the convenience of konbini stores. The approach has created a new culture of purchasing apparel at convenience stores.
In spring/summer 2025, the zip-up jacket debuted as a versatile wardrobe piece, with customers frequently pairing it with the separately sold jogger pants for a complete set-up look. The combination has proven highly successful, surpassing 150,000 units sold cumulatively.
The new beige color joins the existing lineup for both the zip-up jacket and jogger pants. Customers can mix and match these pieces with T-shirts and socks from the collection for complete head-to-toe coordination.
50% Off Clearance Sale from February 3
To express gratitude to customers, FamilyMart will offer select items at 50% off regular prices. The sale features products perfect for the remaining cold season, including "REHEAT," cotton cardigans (white and black), and low-gauge socks (white mocha and brown mix).
Sale Period: February 3, 2026 to February 28, 2026
Location: Approximately 16,400 FamilyMart stores nationwide
Note: Not all stores may carry sale items.
Sale items will be marked with special stickers.
Product Details
Zip-Up Jacket
Price: ¥3,628 (¥3,990 including tax)
Description: The zip-up jacket now comes in a new beige color alongside the previously available black. Made with high-performance fabric featuring water repellency, UV protection, and stretch, the jacket provides exceptional comfort. The basic design suits a wide range of customers and occasions, with gathered sleeves adding a fashionable touch. Pairs perfectly with the matching jogger pants for set-up styling. Limited quantity available.
Colors: Beige, Black
Sizes: M/L
Jogger Pants
Price: ¥2,719 (¥2,990 including tax)
Description: The jogger pants introduce a new beige color to complement the existing black option. Constructed with high-performance fabric offering water repellency, UV protection, and stretch, the pants deliver excellent wearability. Elastic waist and cuffs ensure easy fitting and versatility across various situations. Recommended for set-up styling with the zip-up jacket. Limited quantity available.
Color: Beige
Sizes: M/L
Images are for illustrative purposes.
Product availability and quantities vary by store.
Sale dates and times may differ by location.
About Hiroshi Ochiai
Hiroshi Ochiai is a fashion designer born in Tokyo in 1977. After graduating from Bunka Fashion College, he launched "FACETASM" in 2007.
His achievements include receiving the Mainichi Fashion Grand Prix New Designer Award in 2013 and the Grand Prize in 2016. That same year, he designed costumes for the Flag Handover Ceremony at the Rio Olympics and Paralympics closing ceremony. He continues to present collections at Paris Men's Fashion Week.
Ochiai has collaborated with global brands including "NIKE," "Coca-Cola," and "LEVI'S," establishing an active presence both domestically and internationally.
FamilyMart continues to operate under the philosophy of "You and, Conveniently, FamilyMart," aiming to become an indispensable place that connects with each customer like family while serving local communities.
