The holiday season at FEILER, the German brand of chenille weave (シュニール織), begins on Wednesday, November 18, 2026, with "FEILER ART Happy Holidays!"
From April 2026 to March 2027, FEILER is presenting "FEILER ART" under the theme "Small Art for Your Bag." The initiative expresses the value of wearing art that stays close to everyday life, and it is delivered through video content and experiences. The holiday season edition brings a film narrated by voice actor Yuki Kaji, a customizable digital greeting card, and a campaign with FEILER pouches as prizes.
FEILER ART Special Site: https://www.feiler-jp.com/feiler_art
Event Overview
Dates: Wednesday, November 18 to Friday, December 25, 2026
Participating stores: FEILER Ginza Main Store, FEILER Tenjin Chikagai Store, FEILER Tokyo Midtown Hibiya Store, FEILER shops at department stores nationwide (https://www.feiler-jp.com/shoplist/), and the FEILER official online store (https://feiler.jp)
The FEILER official online store is scheduled to start on November 18 at noon (12:00 PM).
Note: The event is not held at LOVERARY BY FEILER shops (ラブラリー バイ フェイラー) or FEILER Factory Outlets.
Special Film Narrated by Voice Actor Yuki Kaji
The video content "FEILER ART STORIES — Special Movies —" features voice actor Yuki Kaji as its navigator. Centered on the theme and story behind each FEILER design, the film looks closely at the meaning of its colors and motifs and the background of its creation, and portrays them through sound and visuals. The stories that unravel the meaning of each design, together with Kaji's narration, give viewers a sense of reliving the world of each design.
The series is scheduled to release four films over the course of the year. The third installment, the "FEILER CAROUSEL" (フェイラーカルーセル) edition, will be released at 10:00 AM on Wednesday, November 18 on the FEILER ART special site.
FEILER ART Special Site: https://www.feiler-jp.com/feiler_art
Bonus for Viewers Who Visit a FEILER Shop
Visitors to FEILER shops nationwide who watch the special film by scanning the QR code on the in-store poster will receive an original smartphone wallpaper.
FEILER App Exclusive Content
From 10:00 AM on November 18, a making-of movie with footage of Yuki Kaji's voice recording session and an interview will be available exclusively in the FEILER app. Download the FEILER app and register for FEILER Members ahead of the release.
FEILER Members and app download: https://feiler.jp/shop/pages/members.aspx
Navigator: Voice actor Yuki Kaji. He has played characters in many popular works, including Eren Yeager in Attack on Titan, Mao in MAO, Jet-senpai (ジェット先輩) in 名探偵プリキュア！, and Shoto Todoroki in My Hero Academia. In fiscal 2013, he became the first person to win the Seiyu Awards Best Actor in a Leading Role two years in a row. In 2023, to mark his 20th anniversary as a voice actor, he launched the voice AI project そよぎフラクタル (Soyogi Fractal), centered on the voice AI character 梵そよぎ (Soyogi Soyogi), which was created from his own voice.
Customizable Digital Greeting Card and a Pouch Giveaway
A digital decoration greeting card is available from November 18 to December 25, 2026. Users pick ornaments from popular FEILER designs to decorate a tree, then share the festive excitement on Instagram or X, or send it to someone special as a greeting card with a message.
Period: 10:00 AM on Wednesday, November 18 to 11:59 PM on Friday, December 25, 2026
Digital greeting card creation page: https://feiler-holiday2026.com/greetingcard/
FEILER app download: https://www.feiler-jp.com/members/
A campaign is also being held for people who use the digital greeting card. Those who use the card, download the FEILER app and register for FEILER Members can enter a lottery for one of 50 FEILER pouches.
- Winners will be announced by push notification in the FEILER app around mid-January 2027.
- Those who do not win will not be notified.
- The FEILER app must be downloaded to enter.
Registering for FEILER Members through the FEILER app earns 500 points right away, which can be used as ¥500 off starting with the first purchase after registering. Members also receive early information on the new products released each month.
New Products for the Holiday Season
FEILER shops nationwide and the FEILER official online store are stocking a wide variety of new products recommended as gifts for the holiday season.
- FEILER shops nationwide (https://www.feiler-jp.com/shoplist/): sales of the new products start on November 18 from each store's opening time
- FEILER official online store (https://feiler.jp): sales of the new products start at noon (12:00 PM) on November 18
New products recommended as holiday gifts: https://www.feiler-jp.com/new/
About FEILER
FEILER (Hohenberg, Germany / founded in 1948) is a lifestyle brand representing chenille weave (シュニール織), a traditional craft textile of Germany's Bavaria region. Building on the technique with continued creativity, the brand offers a wide range of products that enrich everyday life, including handkerchiefs, interior cloths, pouches and bags in colorful designs with a soft texture. FEILER products are passed down alongside family histories and have been loved across generations as heartfelt gifts for someone special.
There is the feeling of choosing a handkerchief from more than 200 colorful designs, and the excitement of casually picking up a soft pouch in daily life. Because FEILER can be carried anywhere, it can awaken at any time the power of excitement that everyone has. The brand message "Your heart can always dance." carries the wish to bring color to many people's lives through the "drive of sensibility."
- FEILER brand site: https://www.feiler-jp.com/
- FEILER official online store: https://feiler.jp
- Official Instagram / X: @feiler_jp
