Italian luxury brand Fendi has announced a digital campaign for the Fendi Way bag, featuring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash. The Fendi Way reflects an independent spirit, rich sensibility, and creativity rooted in confidence, celebrating women who express themselves through the world with humor, authenticity, and quiet conviction. The campaign explores how these internal qualities are reflected in their creative work and output.
The campaign provides a glimpse into the inner worlds of women driving contemporary culture. Rather than focusing on surface glamour or staging, it vividly captures their internal landscapes, creative processes, and unique identities. These women appear as authentic, present-day individuals rather than stereotypical images. Fendi Way serves as a symbol of presence, connection, and quiet confidence, capturing moments of truth, delicacy, and strength that are usually kept private.
Produced by The Mì-Mì Project, the campaign brings together female creative leadership and talent at every stage of production. Directed by Ganna Bogdan and filmed by Ganna Bogdan and Emma Drew Berson, the project emphasizes creative perspectives not only of the subjects but also of the creators themselves. This approach enables authentic expression of moments filled with delicacy, strength, and quiet confidence.
About the Fendi Way Bag
First unveiled on the runway at Fendi's Spring/Summer 2026 collection, the Fendi Way bag expresses everyday elegance born from craftsmanship, lightness, and usability. This hobo design embodies a softer, more relaxed luxury—the "Fendi Way." Designed to complement the multifaceted lifestyles of modern women, the simple trapezoidal form combines ample storage capacity with refined Fendi codes.
Offered in striking material and color combinations, timeless bicolor variations range from lilac and brown to electric blue and dove, paired with vibrant suede interiors. Meanwhile, statement monocolor versions in vivid pink and turquoise feature suede with leather lining.
The Fendi Way bag will be available at Fendi stores and fendi.com starting February 5, 2026.
About Sienna Spiro
British singer-songwriter Sienna Spiro has quickly captivated audiences worldwide through her powerful vocals, emotionally rich storytelling, and compelling live performances. Her music blends cinematic soul with contemporary sensibility, creating a sound that is both universal and deeply personal, connecting with listeners through delicacy and passion. Hits like "Die On This Hill" have achieved chart success globally and accumulated hundreds of millions of streams, earning her widespread acclaim and recognition as one of the most promising young vocalists. Rooted in early influences spanning jazz, soul, and contemporary pop, her work continues to evolve through explorations of love, identity, femininity, and maturity, building an immersive artistic world that bridges emotional intimacy with global appeal.
About Amber Mark
Amber Mark is a genre-defying singer-songwriter who transforms delicacy, memory, and emotion into rich, textured soundscapes. Shaped by a nomadic upbringing across multiple continents, her music incorporates diverse influences from soul, R&B, indie folk, funk, and pop, fusing them into a distinctive musical language. From early projects to recent releases, she explores themes of love, loss, freedom, and self-discovery, balancing emotional depth with warmth, groove, and joy. Her songwriting is characterized by honesty and delicacy, while her voice embodies both softness and strength. Based in Southern California, she continues to evolve as an artist, driven by creative exploration and a desire to move freely between styles, sounds, and emotional landscapes, embodying a constantly changing and expanding creative identity.
About Kilo Kish
Kilo Kish is an interdisciplinary artist and art director working across music, video, performance, writing, and design. Her practice explores identity, internal life, and emotional recognition, framing creativity as a form of listening, presence, and introspection. Known for constructing cohesive visual and sonic worlds, she unifies sound, image, text, and space through a distinctive artistic language that fuses restraint, humor, and quiet critical spirit. Her work examines how people live, create, and define themselves within contemporary systems and structures. Balancing conceptual depth with accessibility, it reflects a commitment to intentional living and thoughtful creation, positioning her as a voice at the intersection of art, culture, and self-expression.
About Kitty Cash
Kitty Cash is a Brooklyn-born DJ, producer, and artist who brings underground energy to global stages. Her sets blend house, funk, and electronic soul, moving freely between clubs, art galleries, and the fashion world. Her music transcends nightlife and music boundaries, creating new connections and experiences across contemporary culture. Her career spans major festivals, cultural institutions, and collaborations across music, fashion, and art, reflecting her ability to navigate multiple creative worlds with ease. Beyond performance, she develops installation-based work. Her broader practice centers on memory, voice, and emotional release, creating spaces where music becomes ritual, connection, and collective experience, reinforcing her role as both cultural curator and creative connector.
