Mash Style Lab Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Hiroyuki Kondo), which operates the women's fashion brand "Mila Owen," will release the web catalog for their 2026 Spring Collection themed "REFINED TRAD" on February 5th, 2026, at 12:00 PM (noon) on their official online store, the Mash Group official app "MASH STORE," and the EC department store "USAGI ONLINE."
The Collection Concept
Mila Owen presents "NEXT BASIC," a theme that sends Tokyo's vision to the world by offering next-generation basic items that don't rely entirely on trends or seasonal collections.
This spring, the brand returns to its core concept of "NEXT BASIC," focusing on traditional basic items while expressing a well-balanced blend with fresh, contemporary moods.
The collection combines feminine elements with handsome jackets and swing tops, balancing sweetness with masculine pieces to create a comfortable, relaxed "just right" aesthetic.
Building on the standard items the brand has emphasized since its inception, the collection adds a refined and sophisticated presence, proposing a traditional mood that aligns with modern women's styles.
Featured Looks
Jacket ¥16,500
Shirts ¥16,500
Skirt ¥11,550
Earrings ¥4,950
Shoes ¥12,100
Coat ¥18,920
Knit tops ¥9,900
Pants ¥12,100
Pierced earrings ¥4,950
Necklace ¥5,280
Tops ¥14,960
Pants ¥12,100
Pierced earrings ¥4,950
Necklace ¥5,280
Bag ¥13,420
Jacket ¥18,920
Knit tops ¥8,470
Skirt ¥12,980
Belt ¥5,940
Glasses ¥4,950
Shoes ¥12,100
Jacket ¥17,930
Cardigan ¥9,460
Knit tops ¥5,500
Shorts ¥9,900
Scarf ¥7,920
Pierced earrings ¥4,950
Necklace ¥4,950
Shoes ¥12,100
Knit tops ¥8,910
Knit bustier ¥5,500
Skirt ¥10,450
Pierced earrings ¥4,950
Necklace ¥5,280
Bangle ¥5,940
Shoes ¥12,100
*This is a partial lineup introduction. For details, please see the special page.
*All prices include tax.
Catalog Release Information
February 5th (Thursday) 12:00 PM (noon) Release
- Official Online Store: https://milaowen.com/
- USAGI ONLINE: https://usagi-online.com/brand/milaowen/
*Items will be sold sequentially based on the scheduled delivery dates listed on each product detail page.
PRE ORDER MA CARD 10% POINT CAMPAIGN
Period: February 5th (Thursday) 12:00 PM (noon) to February 7th (Saturday) 11:59 PM
During this period, customers who purchase eligible items from the '26 Spring Collection catalog will receive a 10% MA point rebate, regardless of membership rank, as part of a point-up campaign.
About Mila Owen
NEXT BASIC from Tokyo to the World
Refined casual wear chosen by sophisticated urban women who don't rely entirely on trends or collections. A sophisticated next-generation basic brand for women who enjoy true total fashion.
- Official Online Store: https://milaowen.com/
- Instagram: https://www.instagram.com/milaowen_official/
- X (Twitter): https://twitter.com/_MilaOwen
- TikTok: https://www.tiktok.com/@milaowen_official?_t=ZS-8zdM3QgaDWD&_r=1
