Fukushima Prefecture is hosting fairs across the prefecture to introduce "YUYAKE BERRY," now in its fourth year of debut, to local residents. The events will feature sales of "YUYAKE BERRY" and other Fukushima-grown strawberries, PR activities by Miss Peach, and taste-testing comparisons between YUYAKE BERRY and other local strawberry varieties.
Fair Dates and Locations
1. JA Fukushima Mirai: Mirai Hyakusaikan N-me~be
Date: January 24 (Sat) to 25 (Sun), 2026, from 9:00 AM
Address: 19 Setoguruma-cho, Date City, Fukushima 960-0412
2. JA Fukushima Mirai: Fureai Shun no Hiroba
Date: January 24 (Sat) to 25 (Sun), 2026, from 9:00 AM
Address: 241-1 Obihama Hosoda, Soma City, Fukushima 976-0022
3. JA Zen-Noh Agricultural Products Direct Sales Store Aijōkan
Date: January 24 (Sat) to 25 (Sun), 2026, from 9:00 AM
Address: 2-3-35 Asahi, Koriyama City, Fukushima 963-8024
4. JA Higashi-Nishi Shirakawa: Miryoku Mantenmonogatari
Date: February 7 (Sat) to 8 (Sun), 2026, from 10:00 AM
Address: 15-1 Shimoyamamoto Atagotai, Tanagura Town, Higashishirakawa District, Fukushima 963-5683
5. JA Fukushima Sakura: Farmers Market Igappe
Date: March 13 (Fri) to 14 (Sat), 2026, from 9:30 AM
Address: 56 Ushirodamachi Yanagimachi, Iwaki City, Fukushima 974-8203
6. JA Aizu Yotsuba: Farmers Market Manma~ja
Date: March 14 (Sat) to 15 (Sun), 2026, from 9:30 AM
Address: 49-1 Ogimachi, Aizuwakamatsu City, Fukushima 965-0025
Interactive Game to Learn About Fukushima's Original Strawberry Varieties
To help residents and visitors learn about and enjoy "Fukushima Prefecture's original strawberry varieties" in a fun way, a simulation game called "Ikinari Strawberry" has been released. The game allows players to interact with strawberries and aim for a happy ending through multiple-choice scenarios.
The game can be enjoyed on both smartphones and PCs through a web browser. It features three Fukushima original strawberry varieties: "YUYAKE BERRY," "Fukuharu-ka," and "Fukuaya-ka." Their characteristics are presented through two-choice quiz questions, and answering all questions correctly leads to a happy ending.
Play the game here:
https://yuyakeberry-fukushima.jp/game-lp/
