GiGO, operated by GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazuhiro Ninomiya), is launching "GiGO FANDOM SQUARE," a new experience-based entertainment space within its amusement facilities.
As the first location, "GiGO FANDOM SQUARE AEON Mall Okayama" opens inside "GiGO AEON Mall Okayama" on Friday, November 20, 2026. The concept is planned to roll out in stages to major sites across Japan.
What Is "GiGO FANDOM SQUARE"?
In recent years, "oshi-katsu" and fandom culture, in which people actively support and share information about anime, games, characters, artists, and more, has grown significantly. Drawing on its many years of experience running amusement facilities and creating entertainment experiences in real spaces that generate excitement, GiGO has developed "GiGO FANDOM SQUARE."
"GiGO FANDOM SQUARE" goes beyond simply selling merchandise. It is a new experience-based entertainment space designed for visitors to connect with fellow fans through what they love and share that experience.
A "Seamless" Space Where Buying, Playing, and Chatting Flow Together
Fandom areas are set up for each IP (intellectual property), with game machines and communal spaces for the same IP placed next to the merchandise area. Fans can move seamlessly between buying, playing, and talking, creating a place where they gather, chat, and share their enthusiasm with one another.
A "Festival-Style Platform" That Changes With the Trends
Unlike a space dedicated to a single title, the featured IPs and events change flexibly with the trends, much like a music festival that brings together a variety of artists. Multiple current IPs, from popular titles to trending content, are continually refreshed, so visitors can encounter whatever is most talked about at the moment and discover a new "oshi" (favorite) whenever they visit.
Cross-Genre Partnerships That Broaden the "Oshi" Experience
In cooperation with partner companies across genres, including anime, games, VTubers, music, film, and sports, the space offers a wide range of content. Each visit is a chance to find a new "oshi" and a new source of excitement.
First Location "GiGO FANDOM SQUARE AEON Mall Okayama" Opens November 20 (Fri)
As the first location of the project, "GiGO FANDOM SQUARE AEON Mall Okayama" offers a new entertainment experience together with the adjacent amusement area.
Main Content at "GiGO FANDOM SQUARE AEON Mall Okayama"
おねがいアイプリ
A merchandise corner stocked with goods related to the popular content "おねがいアイプリ." Game machines are installed in the adjacent amusement area, so visitors can shop and play in one visit.
GiGO Collab Cafe Stand
A collab cafe stand serves limited-edition collaboration drinks and original novelties tied to popular anime, games, artists, and celebrities. A pop-up store where products are swapped out one after another in step with the trends is also on offer, so the latest trending content is always on hand.
Tomica
The lineup features Tomica, the die-cast miniature cars loved across generations (sold by Takara Tomy Co., Ltd.). Centered on the classic basic models, visitors can pick out a favorite.
Fangamer Japan in GiGO
The official shop of the overseas brand Fangamer, which has strong support from indie game fans around the world. The shop sells goods planned from the perspective of game fans, with merchandise from a variety of game titles.
BUSHIROAD TCG SHOP
An official shop with a large selection of trading card games (TCGs) and supplies offered by Bushiroad Inc. A battle space is set up within the area, where sanctioned tournaments, trial events, fan meetups, and more are held regularly.
BEYBLADE X
As an authorized "B4 Store" for BEYBLADE X, the latest series of the modern-day spinning top Beyblade (sold by Takara Tomy Co., Ltd.), the shop sells products and holds official tournaments, beginner-friendly trial sessions, and more.
Disney
A merchandise corner centered on popular Disney plush toys, including the "Nuiパン," whose soft, springy feel resembles freshly baked bread. Visitors can compare them at their leisure and look for a personal favorite.
"GiGO FANDOM SQUARE AEON Mall Okayama" Overview
- Address: 6F, AEON Mall Okayama, 1-2-1 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture
- Access: 5-minute walk from the east exit of JR Okayama Station
- Floor area: 60 tsubo (473 tsubo for the whole of GiGO AEON Mall Okayama)
- Business hours: 10:00 AM–10:00 PM
- Store X account: https://x.com/GiGO_Okayama
- Special page for "GiGO FANDOM SQUARE AEON Mall Okayama": https://contents.gendagigo.jp/fandom-square
The Meaning Behind GiGO
Get into the Gaming Oasis - Dive into the gaming oasis!
Regardless of the era, fulfilling people's desires in a "real space" and continuing to evolve is what defines the value of a new game center. The keyword for staying an oasis that satisfies people's needs is "Get into the Gaming Oasis - Dive into the gaming oasis!", and the initials of that phrase became the name "GiGO."
