Hatada Co., Ltd. (headquartered in Niihama City, Ehime Prefecture; CEO: Yasuhiro Hatada) has collaborated with Ishizuchi Brewery Co., Ltd., which also boasts over 100 years of history in Ehime Prefecture, to launch "Ginjo Financier Ishizuchi," a supreme adult dessert. It will be released on January 30, 2026.
Ginjo Financier Ishizuchi
Hatada's original rice flour financier is generously infused with Ishizuchi Brewery's "Ishizuchi Junmai Ginjo Green Label." Each baked financier is carefully brushed with sake by hand, resulting in a rich aroma and a moist, tender texture.
Product Highlights: Exquisite Deliciousness Born from Two Types of "Rice"
Ishizuchi Brewery, founded in 1920, and Hatada, established in 1933, are both renowned brands representing Ehime. By combining the "deliciousness" cultivated through their respective histories, they've created a product that can proudly showcase the charm of local Ehime as a gift.
The product uses Ishizuchi Brewery's premium sake "Ishizuchi Junmai Ginjo Green Label" generously. Using a brush, sake is carefully applied to each financier by hand, allowing the full flavor of the sake to be enjoyed.
Rice-Motif Package Design
The packaging features the Ishizuchi logo prominently with a rice motif design, conveying a premium feel suitable for gifting.
Highly Recommended for Both Sake Lovers and Dessert Enthusiasts
With an alcohol content of 2.7%, the rich aroma and moist texture make this a truly luxurious dessert for adults.
The product is also available for purchase at the Hatada Online Shop:
https://www.hatada-kuritaruto.jp/SHOP/507-26-.html
Both companies have poured into this product the traditional flavors they've preserved and the innovative evolution they've continuously pursued. Ehime's "deliciousness," woven together over more than 100 years, is expressed here in its finest form. The enchanting texture and aroma – premium sake and confectionery, both made from "rice," merge to create a rich aroma and moist, soft texture. Whether you love sake or sweets, this is a gorgeous, fruity "luxurious dessert for adults" that can be confidently recommended. Please enjoy it.
Contains alcohol (2.7% alcohol content)
As this product contains alcohol, please refrain from consumption if you are a child, have low alcohol tolerance, are pregnant or nursing, or will be driving.
