The Nama Dorayaki series from Azumino Tea Kochouan — a brand under Watahan Mihara Shoten Co., Ltd., based in Azumino City, Nagano Prefecture — has surpassed 4.5 million in cumulative sales and now features a renewed packaging design for its three varieties.
Nama Dorayaki is crafted with fluffy, soft dorayaki shells baked one by one on a copper plate by skilled confectioners, filled with carefully selected bean paste and cream. The combination of Japanese and Western flavors has earned it a loyal following among a wide range of customers.
The packaging redesign maintains the same quality and taste while giving the product a fresh look that is easier to pick up and well-suited for use as gifts or souvenirs.
Nama Dorayaki <Matcha>
This flavor features a generous filling of smooth matcha cream made with fragrant Uji matcha. The subtle bitterness characteristic of Uji matcha and the gentle sweetness of the cream complement each other, delivering a refined Japanese taste that has become a signature flavor for Azumino Tea Kochouan.
Nama Dorayaki <Azuki>
The azuki cream filling is made from Hokkaido-grown azuki beans simmered together with snow salt from Miyakojima, then combined with cream for a silky, smooth texture. The pairing with the soft dorayaki shell makes this a classic flavor that appeals to a wide range of ages.
Nama Dorayaki <Rare Cheese>
This flavor features a rare cheese cream made by kneading cream cheese into white bean paste. It offers the richness of a cheesecake along with a light acidity and a refreshing finish — a popular fusion of Japanese and Western flavors.
Product Information
Product name: Nama Dorayaki <Matcha / Azuki / Rare Cheese>
Prices:
- Matcha: 260 yen (tax included)
- Azuki: 238 yen (tax included)
- Rare Cheese: 238 yen (tax included)
Available at: Azumino Main Store, AEON Toyoshina, Beisia Azumino Horikane, Matsumoto Kotobuki, Matsumoto Ishishiba, Suwa, Minami Nagano, and Nakano
Official website: https://kochouan.jp/
Online shop: https://paytouch.jp/shop/kochouan/c/c17/
