The Gion Matsuri, held annually in July in Kyoto, is one of Japan's most representative summer festivals, captivating visitors from both Japan and abroad with its magnificent yamahoko floats and the resonant sounds of Gion-bayashi music.
Today, we conducted an interview with our staff member Emily, who handles Gion Matsuri ticket arrangements and primarily serves our international customers. Originally from Tainan, Emily speaks Traditional Chinese and English, and sometimes provides guide services for overseas customers. We'll be hearing from Emily about her unique customer experiences and insights about Gion Matsuri tickets.
About Gion Matsuri Reserved Seating Tickets
Emily responding to the interview

Thank you for taking the time today. First, could you please introduce yourself?

I handle inbound reservation responses, tour material arrangements, and product registration at Holiday Travel. I'm originally from Tainan and can speak Traditional Chinese and English.

Emily, you're multilingual and also work as a guide, right?

That's right. My main role is online reservation support, but I occasionally have opportunities to speak directly with customers as a guide.

I'd love to hear more about your guide work later. First, let me ask about Gion Matsuri - what exactly are the reserved seating tickets?
Reserved Seating

These are reserved seat tickets that allow you to watch the Gion Matsuri yamahoko procession up close and comfortably. Since Gion Matsuri gets extremely crowded, these tickets are perfect for those who want to sit and enjoy watching the yamahoko procession in comfort.

I see, just like the Aomori Nebuta Festival reserved seating tickets!

Exactly. Gion Matsuri tickets are also paper tickets, so we deliver them by mail. We send them to the address where customers are staying in Japan.
Though it's rare, when mailing to accommodations is difficult, we sometimes arrange to hand-deliver tickets directly to customers.
Gion Matsuri Yamahoko Procession
Memorable Customer Stories

So you sometimes hand-deliver directly. Do you have any memorable episodes?

One particularly memorable experience was with a female customer who was traveling solo from somewhere in Europe.

A solo traveler? What was she like?

She was communicating with me in English through WhatsApp using translation tools, and she was worried about receiving the tickets at her accommodation, so she said she wanted to "receive the tickets directly."
Initially, we planned to meet at our Tokyo office, but her flight was delayed the day before and she seemed exhausted, plus she didn't know the area well. So I decided to travel to her Tokyo accommodation to deliver the tickets personally.

All the way to her accommodation! That must have been challenging.

When I actually met her, she was very cheerful and talkative, chatting away even though we couldn't communicate perfectly (laughs). She was earnestly telling me about her travel concerns like "This accommodation is a bit..." and "I'm hungry but I don't know where to eat."

Solo travel can be lonely. What happened after that?

She seemed to be having various difficulties, so I was worried thinking "Can she really travel from Tokyo to Kyoto alone?" But then she contacted me via WhatsApp. She sent me photos showing that she had safely reached the shinkansen station and even pictures from the actual Gion Matsuri day.

She even sent photos!

Yes! The photos showed her really enjoying the festival even in heavy rain, and seeing them made me happy too.
She was so delighted, and I was really glad we made it in time.
Special Experiences as a Guide

As we mentioned earlier, you also work as a guide, don't you?

Yes, I occasionally take on guide duties. Last month, I suddenly had to handle a Makoto Shinkai pilgrimage tour.

Suddenly? What happened?

Originally, another guide was supposed to handle it, but they suddenly became unavailable. It was a family from Taiwan, and their high school daughter was a huge fan of "Your Name" and "Suzume no Tojimari."

That's a big responsibility! Was the preparation challenging?

Since her daughter had such high expectations, I felt I couldn't disappoint her. To make the tour more enjoyable for them, I rewatched the anime and did reconnaissance visits before the tour date to prepare thoroughly.

How did the actual tour go?

I prepared screenshot captures from the anime and guided them saying "This scene appeared here," and the daughter was absolutely delighted.

Excellent preparation! Did the whole family enjoy it?

The elementary school son wasn't initially interested in anime and didn't want to walk around. But the mother skillfully mediated between them.

Family trips can be challenging when interests differ.

Exactly. But gradually the son opened up and even started calling me by a nickname. He was so cute! (laughs)

How adorable! That's such a heartwarming story.
What We Value Most in Online Communication

Including Gion Matsuri ticket arrangements, your customer interactions are primarily online. What do you pay attention to when communicating with people you can't see face-to-face?

What I always keep in mind is thinking "If I were in the customer's position, what would I want them to do for me?"

What does that look like specifically?

I proactively provide necessary information before being asked, and send reminders about heat protection and hydration for festival days. People coming from overseas might not be able to imagine how hot and humid Japanese summers can be.

Indeed, Japanese summers are more intense than imagined.

Even for guide tours, since a one-hour photo session can involve quite a bit of walking, I send advance reminders via WhatsApp saying "Please take care on the day."

Such thoughtful attention to detail is so important.

Customers have come all the way to Japan from overseas and chosen our services. I want them to enjoy their experience to the very end. With that feeling, we provide the best support we can within our scope.

That's wonderful. Having staff like Emily must give customers great peace of mind when participating in tours. Thank you for sharing these valuable insights today!

Thank you very much as well.
For reservations and details about Gion Matsuri reserved seating tickets: