Ozax Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Eiji Ebinuma), which offers the sparkling frozen drink ICEE that has become a worldwide hit, has teamed up again with GO☆GO☆CAFE! on Harajuku's Takeshita Street, run by CANDY・A・GO・GO Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative: Taku Ochiai). Their second summer collaboration menu, "HARAJUKU Paradise," officially goes on sale on July 30 (Thursday).
The look and the cooling effect have been getting attention on social media amid the ongoing heat wave, drawing interest from trend-conscious teens, Gen Z, and visitors from overseas alike. It's expected to offer a refreshing break for anyone exploring Harajuku in the middle of summer.
An All-Blue, Piled-High Topping for a Cool Look and Feel
"HARAJUKU Paradise" combines the shop's most popular flavor, Blue Raspberry ICEE, with yogurt sauce, then tops it with an eye-catching, all-blue arrangement: bubblegum-flavored skull-shaped gummies, Blue Raspberry ring-shaped gummies, a dome-shaped blueberry jelly with blue specks, and blue kompeito. The uniform blue color makes for a striking, photo-friendly look, while the fizzy frozen drink helps cool you down from the inside.
Blue Raspberry, a Classic American Flavor
Blue Raspberry is an artificial flavor modeled on a "fruit" that doesn't actually exist in nature. It originated in the United States in the 1950s and has since become a staple in candy and ice cream. Known for its vivid blue color and tart-sweet taste reminiscent of strawberry and raspberry, it remains popular in both the U.S. and Japan, with a flavor profile that blends notes of blueberry, strawberry, and cherry into a refreshing, tangy sweetness.
Second Collaboration Menu Details
Product name: HARAJUKU Paradise (Blue Raspberry)
Price: ¥1,100 (tax included)
Sale period: July 30 (Thursday) through August 31 (Monday), 2026
Product features:
- Blue Raspberry ICEE + yogurt sauce
- Whipped cream
- Skull-shaped gummy (bubblegum flavor)
- Blue kompeito
- Mini blueberries (blueberry flavor)
- Ring-shaped gummy (Blue Raspberry flavor)
- Cube-shaped sour jelly
- Dome-shaped jelly (blueberry flavor)
More on the Menu
First collaboration menu: "HARAJUKU Summer Splash"
The first collaboration menu, topped with colorful, pop-style candy, also remains on sale (Blue Raspberry, Red Strawberry, and Yellow Peach; ¥1,100 each, tax included).
ICEE regular flavors
The shop's ever-popular fizzy, refreshing regular flavors — Blue Raspberry, Red Strawberry, and Yellow Peach — are also available (¥800 each, tax included).
Color-change cup
A cup that changes color with temperature is available for ¥1,400 (tax included).
A photo spot
Visitors can take photos and videos with ICEE's iconic character and colorful logo, making it a good spot for TikTok and Instagram Reels.
Event Overview
Event name: "ICEE" x "GO☆GO☆CAFE!" collaboration pop-up shop
Dates: June 18 (Thursday) through August 31 (Monday), 2026, 10:00 AM to 8:00 PM
Venue: GO☆GO☆CAFE! (CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya-ku, Tokyo 150-0001)
Access: About a 3-minute walk from the Takeshita Exit of JR Yamanote Line Harajuku Station
GO☆GO☆CAFE! official website: https://candyagogo.com/3056/
ICEE official website: https://www.icee.jp/
What Is ICEE?
ICEE is a carbonated frozen drink that originated in the United States in 1967. It's now sold across Central America, China, Australia, and other parts of the world. It comes in three flavors — Blue Raspberry, Red Strawberry, and Yellow Peach — and its colorful appearance has drawn attention on social media, especially among Gen Z.
ICEE is available at TOHO Cinemas locations nationwide (excluding Chanter, Kinshicho Orinas, and Kinshicho Rakutenchi), as well as at the following locations:
Cinema Rycom
Location: Aeon Mall Okinawa Rycom 4F, 1 Rycom, Kita-Nakagusuku-son, Nakagami-gun, Okinawa
Official website: https://startheaters.jp/theaters/2/
Spa Mets Ohtaka Ryusenji-no-Yu
Location: Ohtakanomori-nishi 1-15-1, Nagareyama, Chiba
Official website: https://www.ryusenjinoyu.com/spametsaotaka/
Izumi Tenkuu no Yu Haneda Airport
Location: 2-7-1 Haneda Airport, Ota-ku, Tokyo
Official website: https://www.shopping-sumitomo-rd.com/haneda/spa-izumi/
Cinema Q
Location: San-A Naha Main Place 2F, 4-4-9 Omoromachi, Naha, Okinawa
Official website: https://startheaters.jp/theaters/1/
Honke Nishio Yatsuhashi Kiyomizu Store
Location: 1-277 Kiyomizu, Higashiyama-ku, Kyoto
Official website: https://www.8284.co.jp/
Fuji-Q Highland
Location: 5-6-1 Shin-Nishihara, Fujiyoshida, Yamanashi
Official website: https://www.fujiq.jp/index.html
