The "Hakutsuru Sake Pack Maru Wooden Masu Set" (白鶴 サケパック まる 木枡セット) goes on sale nationwide for a limited time from Friday, November 6, 2026, through the end of December.
The set combines "Hakutsuru Sake Pack Maru 300ml," from the No. 1 sake brand by sales (*), and a wooden masu made from domestic hinoki cypress. It is proposed as a way to enjoy sake together with the distinctive aroma of a wooden masu on celebrations and special occasions such as the year-end and New Year holidays.
Drinking sake from a wooden masu lets the fresh scent of domestic hinoki cypress blend with the flavor of the sake, making it easy to enjoy an authentic sake experience. The set is suited to gatherings with family and friends, and also works as a small gift for the year-end and New Year season.
* Based on Intage SRI+ data: cumulative sake sales value (nationwide total).
Product Overview
"Hakutsuru Sake Pack Maru Wooden Masu Set"
- Set Contents: 1 pack of Hakutsuru Sake Pack Maru 300ml and 1 wooden masu (domestic hinoki cypress)
- Suggested Retail Price: ¥998 (excl. tax)
- Sales Period: Friday, November 6, 2026, through the end of December (limited time)
"Hakutsuru Sake Pack Maru 300ml"
- Category: Japanese sake (Nihonshu)
- Ingredients: Rice (domestic), rice koji (domestic rice), brewer's alcohol, sugars / acidulant
- Alcohol Content: 13–14%
- Sake Meter Value (SMV): +1
- Acidity: 1.2
- Amino Acid Content: 1.1
Product Features: The sake is characterized by a light, easy-drinking mouthfeel and rich umami. It is brewed with "Hakutsuru Original Yeast," which creates a broad depth of flavor, together with the "four-stage koji brewing method" that draws out the umami of the koji, resulting in a taste that gently swells with umami. Its well-balanced flavor pairs well with a wide range of dishes, including meat and fish. Made with 100% domestic rice.
When sake is drunk from a wooden masu, the fresh scent of wood blends into the sake, bringing out a richer flavor.
Product Details: Hakutsuru official website
