Hard Rock Cafe × Evangelion Collaboration Goods Go on Sale from November 3

Sales start: November 3, 2026 (Tuesday, national holiday)

Hard Rock Cafe, an American restaurant where diners can enjoy their meals while listening to a wide variety of music, is teaming up with the animation series Evangelion, which is popular around the world. At the Rock Shop attached to the restaurant, which sells original goods, six collaboration items (a T-shirt, a souvenir jacket, a cap, a pin badge, a magnet, and a shot glass) will go on sale from November 3 (Tuesday, national holiday).

The first installment is the special "Evangelion Unit-01 Logo Collection," which combines the Hard Rock Cafe logo with Evangelion Unit-01. The artwork was newly drawn for this collaboration, based on the idea of "what if Hard Rock Cafe existed in Tokyo-3 (the Third New Tokyo City), the setting of the anime." Against the backdrop of a Hard Rock Cafe store, the characters are shown wearing both Hard Rock Cafe's classic logo T-shirts and the Evangelion Unit-01 logo T-shirt released this time.

Customers who purchase any of the collaboration goods will receive a special shopping bag (not for sale; while supplies last).

Special shopping bag

About the Evangelion Series

"Neon Genesis Evangelion" caused a social phenomenon when the TV series aired in 1995. Starting in 2007, it was relaunched as the "Rebuild of Evangelion" series, with Hideaki Anno as planner, screenwriter, and chief director. Three films, "Evangelion: 1.0 You Are (Not) Alone," "Evangelion: 2.0 You Can (Not) Advance," and "Evangelion: 3.0 You Can (Not) Redo," were released and became major hits, continually drawing in new fans and winning support from a wide range of audiences. "Evangelion: 3.0+1.0 Thrice Upon a Time" is the fourth and final installment of the Rebuild series. Released on March 8, 2021, it recorded final box office revenue of 10.28 billion yen and 6.73 million admissions.

For this collaboration, six items are being offered as the "Evangelion Unit-01 Logo Collection," which combines the Hard Rock Cafe logo with Evangelion Unit-01: a T-shirt, a souvenir jacket, a cap, a pin badge, a magnet, and a shot glass. The newly drawn artwork imagines a world where Hard Rock Cafe exists in Tokyo-3, the setting of the story, and shows characters wearing the classic logo T-shirts and the Evangelion Unit-01 logo T-shirt in front of the store. The lineup blends the world of the series with Hard Rock Cafe's rock style. The pin badge is sold in a different design at each store.

An example from the Evangelion Unit-01 Logo Collection

Hard Rock Cafe × Evangelion Collaboration Products: Sales Overview

Sales Start:

November 3, 2026 (Tuesday, national holiday)

Products:

Hard Rock Cafe × Evangelion Unit-01 Logo T-shirt (sizes S to XXL): 9,570 yen
- Note: The available colors differ by store.
- White: Tokyo / Ueno Eki Tokyo / Kyoto / Universal CityWalk Osaka
- Grey: Tokyo / Yokohama / Osaka Namba / Universal CityWalk Osaka
- Black: Ueno Eki Tokyo / Yokohama / Kyoto / Osaka Namba
Hard Rock Cafe × Evangelion Unit-01 Souvenir Jacket (sizes S to XXL): 66,000 yen
Hard Rock Cafe × Evangelion Unit-01 Logo Cap: 5,940 yen
Hard Rock Cafe × Evangelion Pin Badge (limited to 500 pieces / store-specific designs): 3,080 yen
- Note: The Yokohama store is scheduled to start sales in early November.
Hard Rock Cafe × Evangelion Unit-01 Logo Magnet: 3,080 yen
Hard Rock Cafe × Evangelion Unit-01 Logo Shot Glass: 1,980 yen
- Note: Sales are scheduled to start in mid-November.