HEP FIVE, the fashion building in Umeda, Osaka, is hosting "2026 MAMA FAN FESTA × HEP FIVE" from Monday, November 9 to Saturday, November 21, 2026, in celebration of the MAMA AWARDS.
During the event, visitors can enjoy a variety of MAMA FAN FESTA content, including in-building decorations and a stamp rally that takes them around rally points inside the building. Ferris wheel decorations and an original novelty giveaway are also part of the lineup.
Images are for illustrative purposes.
2026 MAMA AWARDS ARTISTS @Ferris Wheel
On the HEP FIVE Ferris wheel, visitors can enjoy decorations featuring the artists who will liven up the 2026 MAMA AWARDS, along with songs by the performing artists.
- Period: Monday, November 9 to Saturday, November 21, 2026
- Ride fare: ¥1,000 per person (free for children age 5 and under)
Notes
- The decoration artist cannot be selected.
- Rides may not be available because of inspections or bad weather.
- The songs are experienced with your own smartphone and earphones. Earphone rentals are not available.
- An internet connection is required.
HEP FIVE In-Building Decorations
Decorations for 2026 MAMA FAN FESTA and the MAMA AWARDS appear at the entrance and in various places throughout the building. Visitors can look for their favorite artists.
- Period: Monday, November 9 to Saturday, November 21, 2026
2026 MAMA FAN FESTA STAMP RALLY "Spoiler Quest"
This stamp rally hides hints (spoilers) about the stage of the 2026 MAMA AWARDS. Visitors collect digital stamps by visiting the rally points inside HEP FIVE. Those who ride the Ferris wheel receive a special digital stamp.
- Period: Monday, November 9 to Saturday, November 21, 2026
- Special digital stamp location: Inside "TAMLO" on the 7th-floor food floor
- Booth hours: 11:00 AM to 11:00 PM
Notes
- A dedicated app is required to take part.
- The stamp rally covers designated areas across Osaka City, including inside HEP FIVE.
- For details on the digital stamp rally, please check the MAMA FAN FESTA website.
Original Novelty Giveaway
Visitors who bring a receipt from a purchase or meal at HEP FIVE shops during the eligible period to the 1st-floor Entrance Atrium receive an original clear file (not for sale). It is available to the first 200 people each day.
- Receipt eligibility period: Monday, November 9 to Sunday, November 15, 2026
- Novelty distribution period: Saturday, November 14 to Sunday, November 15, 2026
Notes
- Some shops are not eligible.
- The receipt amount does not matter.
- The giveaway ends when supplies run out.
Instagram Campaign to Win OFFICIAL MD (Goods)
- Entry period: Monday, November 9, 11:00 AM to Saturday, November 21, 2026, 11:59 PM
- How to enter: Follow the official HEP FIVE Instagram account (@hep_five) and "like" the campaign post. Five winners are chosen by lottery to receive OFFICIAL MD (goods).
2026 MAMA FAN FESTA WELCOME STATION
A WELCOME photo booth for 2026 MAMA FAN FESTA appears in the 1st-floor Entrance Atrium. A booth for picking up perks is also available for purchasers of the FESTA SUPER PASS and FESTA PASS. Visitors who have not purchased a pass can also earn the special digital stamp if they meet the conditions.
- Period: Monday, November 9 to Saturday, November 21, 2026
- Hours: 11:00 AM to 9:00 PM
Notes
- The perk pickup booth is available only to those who purchased the FESTA SUPER PASS or FESTA PASS in advance.
- The special digital stamp is open to everyone, not only purchasers of the FESTA SUPER PASS and FESTA PASS. For details, please check the MAMA FAN FESTA website.
2026 MAMA FAN FESTA PHOTO SPOT
A photo spot where visitors can enjoy MAMA FAN FESTA appears on the 7th floor, a place to capture memories in photos.
An eco-bag decoration experience open to everyone is also held. Visitors can freely decorate an eco-bag with pens and make their own original keychain with colorful beads to add to the bag.
- Period: Monday, November 9 to Saturday, November 21, 2026
- Eco-bag decoration experience period: Monday, November 16 to Saturday, November 21, 2026
- PHOTO SPOT & BAG DECO ZONE hours: 11:00 AM to 9:00 PM
Notes
- Visitors may bring their own eco-bag to take part.
- Participation may not be possible depending on how crowded it is.
Event Information
- The event content may change or be canceled without notice.
- Special site: https://www.hepfive.jp/lp/2026mamafanfesta_hepfive/index.html
- HEP FIVE: https://www.hepfive.jp/
