Jewelry brand Hirotaka is adding new pieces to HYPNOTICS, its lab-grown diamond collection. The collection now features many fancy-cut lab-grown diamonds, including an edgy heart shape.
The lineup ranges from Hirotaka's signature arrow earrings and floating earrings to simple stud earrings and square rings, for elevating everyday style.
A special display at Hirotaka Tokyo Midtown also lets visitors see the wide HYPNOTICS lineup, with the collection's worldview and varied designs all in one place.
HYPNOTICS Overview
- Release date: October 15, 2026 (Thursday)
- Lineup: 15 earring styles, 2 ear cuff styles, 7 ring styles
- Materials: Lab-grown diamond, 10K gold, silver 925
- Price: From ¥59,400 to ¥385,000 (tax included)
- Where to buy: Hirotaka directly operated stores and the Hirotaka official online store
Featured Pieces
L.a.brown Hypnotic Lab-Grown Diamond Hook Arrow Earrings. Left: Tapered Baguette, right: Heart Shape. ¥165,000 each
L.a.brown Hypnotic Lab-Grown Diamond Arrow Earrings. From top: Tapered Baguette, Oval, Pear Shape, Heart Shape. 0.5 ct each, ¥126,500
L.a.brown Hypnotic Lab-Grown Diamond Square Ring. From top: Pear Shape 1.0 ct, ¥247,500; Emerald Cut 0.7 ct, ¥198,000. BIRD OF PARADISE Square Ring, ¥99,000
L.a.brown Hypnotic Lab-Grown Diamond Floating Earrings M. Tapered Baguette, 0.5 ct/0.5 ct, ¥341,000
L.a.brown Hypnotic Lab-Grown Diamond Floating Earrings L. Pear Shape, 0.5 ct/0.5 ct, ¥385,000
L.a.brown Hypnotic Lab-Grown Diamond Square Ring. From top left: Marquise, Round, Pear Shape; from top right: Tapered Baguette, Heart Shape, Oval. 0.5 ct each, ¥220,000 each. ALL ABOUT BASICS Square Ring, ¥99,000 each
HYPNOTICS Special Display
- Period: From October 15, 2026 (Thursday)
- Venue: Hirotaka Tokyo Midtown, Tokyo Midtown Galleria 2F, 9-7-4 Akasaka, Minato-ku, Tokyo (Phone: 03-6804-2258)
- Display: A wide lineup from Hirotaka's HYPNOTICS collection
About L.a.brown HYPNOTICS
The concept of L.a.brown HYPNOTICS is described this way:
Subtract "G" (gravity) from "Lab Grown".
What remains is not weight, but attraction.
A light and free creation using lab-grown diamonds.
A new form of self-expression, backed by science and guided by imagination.
