Sanrio Co., Ltd.'s beloved Hello Kitty, loved around the world, is teaming up with Hobonichi Techo 2027. The collaboration is built around the "Hello Kitty Classic" design that has been popular since the 1970s, bringing planners and stationery filled with playful, Hobonichi Techo-exclusive poses of Hello Kitty. The full lineup of 17 items goes on sale Tuesday, September 1, 2026.
Hobonichi Techo 2027
Release date: Tuesday, September 1, 2026, at 11:00 AM
Sales locations: Hobonichi Online Store, directly operated stores "TOBICHI" (Tokyo/Kyoto), Loft stores nationwide, Amazon, Rakuten, and more. Also available at the "Hobonichi Techo Store Tokyo Station" opening September 16 (Wednesday).
*Release times and available products vary by store.
Hello Kitty Playing Charmingly With Her Planner, on the Planner Cover and Weeks
The Original size (A6) and Cousin size (A5) planner covers are filled with charming illustrations of Hello Kitty reading her planner or peeking out while holding it. Ribbons, apples, and her friend "Joey" also gather cheerfully around her. For the weeks (weekly planner), Hobonichi Techo-exclusive poses of Hello Kitty sitting politely to read her planner or slipping it right over her face are expressed through a necktie-fabric weave. The texture of the weave feels pleasant to the touch, and it also has a silky sheen.
Hello Kitty's Design Also Comes to the Clear Covers That Fit Over the Planner Covers and Weeks
The "Cover-on-Cover," which fits over the Original and Cousin size planner covers to protect them from scratches and dirt, and the "Clear Cover" for weeks have also been made with Hello Kitty designs. Every illustration, whether Hello Kitty is reading her planner or has it over her face, is another Hobonichi Techo-exclusive pose. These items also let you enjoy mixing and matching with your favorite planner cover or weeks.
Plenty of Stationery and Accessories to Use Alongside Your Planner
A wide range of stationery and accessories to use alongside your planner in different scenes has also been created. The standing storage pouch "stappo" and the "flat pen case comodo," which attaches to your planner with a rubber band, share the same design as the weeks. It's fun to carry them as a matching set. Also available are clear files and pencil boards sized to fit perfectly with the Hobonichi Techo, plus stickers, stamps, and sticky notes for decorating your planner.
