KEYUCA, a lifestyle brand operated by Kawajun Co., Ltd. (headquarters: Chuo-ku, Tokyo; representative: Jyunzaburo Kawasaki), has released new additions to its popular Land Recycled Series along with wrinkle-resistant placemats and harmoniously colored chopsticks. The new items launched on February 6, 2026.
Soft Colors and Practical Design for Spring Dining
KEYUCA offers a diverse range of items that bring comfort to new life dining tables. The new release features the "Wrinkle-Resistant Double Placemat" made from polyester fabric that maintains a linen-like appearance without wrinkling after washing, and the "Dishwasher-Safe Harmony Color Three-Piece Chopstick Set" with spring-inspired nuance colors that create comfortable harmony.
Additionally, the popular Land Recycled Series, which uses discarded tableware as part of its raw materials, has expanded with a new Mineral Pink color across five items: Land Recycled Mug, Bowl, Plate, Rice Bowl, and Soup Cup. All items feature soft colors that gently complement new life dining tables.
These KEYUCA items balance usability with design aesthetics to enrich everyday dining experiences.
Award-Winning Land Recycled Series Adds New Color
The Land Recycled Series uses recycled ceramic (containing approximately 20% recycled materials) produced through initiatives in the Tono region of Gifu Prefecture. The series features microwave and dishwasher-safe durability at accessible prices. Its design, which balances environmental consideration with usability, earned the Social Products Award 2024 from the Social Products Promotion Committee in April 2024. The series has sold over 26,000 units in approximately one year and ten months, making it one of KEYUCA's popular collections.
The new Mineral Pink color joins the existing Stone Gray and Crystal Green options across the Land Recycled Mug, Bowl, Plate, Rice Bowl, and Soup Cup.
Land Recycled Mug
The large handle provides comfortable grip for all users. The nature-inspired calm colors blend seamlessly with dining tables and interiors, making these pieces versatile for various occasions.
Product Details:
- Price: ¥790 (¥869 including tax)
- Colors: Stone Gray, Crystal Green, Mineral Pink (new, released February 6)
- Dimensions: W12.5 × D8.5 × H8.5cm, Full capacity: 370ml, Recommended capacity: 300ml
- Material: Porcelain (approximately 20% recycled ceramic)
- Made in Japan (Mino ware)
- Microwave safe
- Dishwasher safe
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s1101732&cat=001002004
Land Recycled Bowl / Plate
Perfect for salads and side dishes, the plate is ideal for serving pasta or curry rice. The substantial depth makes food arrangement easy, and the versatile design works with any menu.
Land Recycled Bowl 18cm Details:
- Price: ¥790 (¥869 including tax)
- Colors: Stone Gray, Crystal Green, Mineral Pink (new, released February 6)
- Dimensions: W17.5 × D17.5 × H4.8cm, Full capacity: 600ml, Recommended capacity: 400ml
- Material: Porcelain (approximately 20% recycled ceramic)
- Made in Japan (Mino ware)
- Microwave safe
- Dishwasher safe
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s1101755&cat=001002002
Land Recycled Plate 22cm Details:
- Price: ¥1,090 (¥1,199 including tax)
- Colors: Stone Gray, Crystal Green, Mineral Pink (new, released February 6)
- Dimensions: W21.5 × D21.5 × H4.5cm, Full capacity: 790ml, Recommended capacity: 580ml
- Material: Porcelain (approximately 20% recycled ceramic)
- Made in Japan (Mino ware)
- Microwave safe
- Dishwasher safe
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s1101757&cat=001002001
Land Recycled Rice Bowl
Product Details:
- Price: ¥690 (¥759 including tax)
- Colors: Stone Gray, Crystal Green, Mineral Pink (new, released February 6)
- Dimensions: W12 × D12 × H6.5cm, Full capacity: 350ml, Recommended capacity: 240ml
- Material: Porcelain (approximately 20% recycled ceramic)
- Made in Japan (Mino ware)
- Microwave safe
- Dishwasher safe
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s1101939&cat=110003002
Land Recycled Soup Cup
Product Details:
- Price: ¥990 (¥1,089 including tax)
- Colors: Stone Gray, Crystal Green, Mineral Pink (new, released February 6)
- Dimensions: W14 × D11 × H6.5cm, Full capacity: 400ml, Recommended capacity: 300ml
- Material: Porcelain (approximately 20% recycled ceramic)
- Made in Japan (Mino ware)
- Microwave safe
- Dishwasher safe
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s1102122&cat=110003002
Wrinkle-Resistant Double Placemat
These linen-like placemats use polyester fabric that resists wrinkling even after washing. The water-resistant treatment allows for easy wipe-clean maintenance. The two-layer construction provides substantial thickness. These mats balance aesthetic appeal with practical functionality.
Product Details:
- Release Date: February 6, 2026
- Price: ¥590 (¥649 including tax)
- Colors: Pink, Yellow, Light Blue
- Dimensions: W45 × D30cm
- Material: Polyester
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s10000380&cat=110003009
Dishwasher-Safe Harmony Color Three-Piece Chopstick Set
From left: Pink, Green, Natural
The Harmony Color Three-Piece Chopstick Set brings gentle colors to new life dining tables. These spring-inspired nuance color combinations create comfortable harmony. The "Pink" set features feminine colors that add tenderness to dining tables, creating an elegant and lovely impression. The "Green" set offers fresh nuance colors with transparency that provide a clean feeling and complement Nordic-style tableware. The "Natural" set features calming earth tones that coordinate easily with any tableware, bringing elegance to dining tables. All sets are dishwasher safe.
Product Details:
- Release Date: February 6, 2026
- Price: ¥1,800 (¥1,980 including tax)
- Colors: Pink, Green, Natural
- Length: 23cm
- Material: Natural wood (polyester urethane coating)
- Product URL: https://www.keyuca.com/Form/Product/ProductDetail.aspx?shop=0&pid=s10000481&cat=110003007
About Social Products Award
The Social Products Award recognizes products and services related to environmental consideration, organic products, fair trade, donations, regional revitalization, tradition preservation, disability support, and disaster recovery efforts. This award system honors people- and earth-friendly products that connect consumers with sustainable society initiatives and related organizations.
For more information: https://www.apsp.or.jp/socialproducts/
Land Recycled Series: Collaboration with Gifu Tono Region Tableware Manufacturers
The Tono region in Gifu Prefecture, Japan's largest tableware production area, focuses on producing recycled ceramics incorporating crushed discarded tableware from an SDGs perspective. KEYUCA considers product development that respects the production area's environmental practices an important theme. This collaboration with local tableware manufacturers resulted in products using recycled ceramics as one of KEYUCA's initiatives.
About KEYUCA
KEYUCA is an interior brand operated by Kawajun Co., Ltd., which has contributed to hotel, restaurant, medical facility, and supermarket fixtures and spaces for over 50 years since its founding. KEYUCA was born to propose products that align with individual lifestyles, leveraging the techniques and experience Kawajun developed for professional use.
This year marks KEYUCA's 25th brand anniversary. As a "Life Solution Brand" addressing consumer challenges, KEYUCA provides "Lifestyle Investment Assets."
- URL: https://www.keyuca.com
- Instagram: @keyuca_design (https://www.instagram.com/keyuca_design/)
Company Information:
- Company Name: Kawajun Co., Ltd.
- Representative: Jyunzaburo Kawasaki
- Location: 3-15-1 Nihonbashi Hamacho, Chuo-ku, Tokyo
- Established: September 3, 1974
- Business Activities: Retail Solution, Global Hardware, Public Furniture International, Medical, Hotel, ThreeS, KEYUCA, Overseas Business
- URL: https://www.kawajun.co.jp
