Kikkoman Soy Foods Co., Ltd. will launch "Soy Milk Kids Lightly Sweet Milk Flavor," Kikkoman's first-ever soy milk product designed specifically for children, nationwide on March 23rd. Featuring a Pikachu design from the popular Pokémon series, this product makes soy milk enjoyable and delicious for kids.
What is "Soy Milk Kids"?
According to a company survey (＊1), many parents with young children want to "provide nutritious foods" and "ensure their children get enough protein for healthy growth."
"Soy Milk Kids Lightly Sweet Milk Flavor" is an adjusted soy milk that makes it easy for children to get the protein they need for growth. With a gentle sweetness that appeals to kids and a fun Pikachu design from the beloved Pokémon series, the product encourages children to pick it up on their own. The easy-to-finish 160ml size makes it perfect for a child's "soy milk debut."
Features of "Soy Milk Kids"
① Easy to get essential nutrients for growth!
Each 160ml bottle contains 5.6g of protein and 203mg of calcium (equivalent to cow's milk (＊2)).
② Gently sweet and easy to drink!
Made with sugar and fructooligosaccharides, it has a gentle sweetness that children enjoy.
③ Features popular Pokémon characters!
To encourage children to say "I want to drink this!", the product features Pikachu from the hugely popular Pokémon series. There are four different package designs, giving kids the fun of choosing their favorite.
Through the launch of "Soy Milk Kids Lightly Sweet Milk Flavor," Kikkoman aims to create opportunities for children to enjoy soy milk deliciously from an early age and support their healthy growth.
Kikkoman will continue to propose various flavored products and ways to drink and cook with soy milk so that people can easily get the nutrition from soybeans every day.
(＊1) Excerpt from Kikkoman Soy Foods survey (conducted in 2024)
(＊2) Cow's milk contains 110mg calcium per 100g (Source: Ministry of Education, Culture, Sports, Science and Technology, Japan Food Standard Composition Table 2023, regular milk)
1. Product Name, Content/Container, and Price (Unit: Yen, excluding consumption tax)
| Product Name | Content/Container | Suggested Retail Price (per bottle) |
|---|---|---|
| Kikkoman Soy Milk Kids Lightly Sweet Milk Flavor |
160ml paper pack | 110 |
※The above suggested retail price is for reference only and does not restrict retailers' independent pricing.
2. Release Date
March 23, 2026
3. Sales Area
Nationwide
4. Customer Inquiries
Kikkoman Soy Foods Co., Ltd. Customer Service 0120-1212-88
[Reference]
About Soy Milk Categories
Soy milk is classified according to food labeling standards and is broadly divided into three types: "Soy Milk," "Adjusted Soy Milk," and "Soy Milk Beverage."
| Category | Standard | Main Company Products |
|---|---|---|
| Soy Milk | Soy solids 8% or more | Delicious Unadjusted Soy Milk |
| Adjusted Soy Milk | Soy solids 6% or more | Adjusted Soy Milk |
| Soy Milk Beverage | (A) With fruit juice: Soy solids 2% or more (B) Other: Soy solids 4% or more |
(A) Soy Milk Beverage Fruit Mix (B) Soy Milk Beverage Malt Coffee |
Soy Milk Production Volume Trends
In 2024, domestic soy milk production volume was 411,000 KL.
Unadjusted soy milk domestic production volume reached a record high of 137,000 KL.
Domestic Soy Milk Production Volume Trends Data
