Four new pastel color options are joining the popular "Small Shopper" eco bag lineup from Kinokuniya. The soft, light shades blend naturally with the spring atmosphere, making them a fitting companion for the new season.
The new colors — Pink, Pastel Purple, Pastel Green, and Off White — go on sale from 8:00 PM on March 18 (Wednesday) on the Kinokuniya official online store, with in-store sales beginning on March 19 (Thursday).

Compact and Easy to Carry
The Small Shopper can be rolled up to fit in the palm of your hand, making it easy to tuck into a bag without taking up much space. It can be quickly pulled out whenever needed, making it handy not just for everyday shopping, but also for casual outings and as a sub-bag while traveling.
Illustrations Featuring Kinokuniya Products
One side of the bag features playful illustrations of items associated with Kinokuniya, including pasta, bread, and fruit. The cheerful pastel colors combined with the whimsical design make everyday shopping a little more enjoyable.

Color Variations




Product Details
- Product name: Kinokuniya Small Shopper
- Colors: Pink, Pastel Purple, Pastel Green, Off White
- Price: ¥990 each (tax included)
- Size: approx. H 33.5 cm / W 31 cm / D 11 cm
- Available at: Kinokuniya stores (excluding Daimaru Umeda, Mejiro Station, and Choujinjo Kinokuniya Kyomachiya locations)
Purchase Online
Online pre-sale begins March 18 (Wednesday) from 8:00 PM.
- Pink: https://www.super-kinokuniya.jp/c/010/045/2701-4960320036638
- Pastel Purple: https://www.super-kinokuniya.jp/c/010/045/2701-4960320043254
- Pastel Green: https://www.super-kinokuniya.jp/c/010/045/2701-4960320043261
- Off White: https://www.super-kinokuniya.jp/c/010/045/2701-4960320043278
Please note that in-store sales may be delayed due to logistics or weather conditions. Stock availability may vary by location — contact your nearest store directly for current inventory.