A new baby clothing brand, L’AUBE bébé (Robe Bébé), launches from FENETRE Co., Ltd. (Headquartered in Minato-ku, Tokyo; Representative Director: Mariko Kaji).
Tailored with the same aesthetic as the womenswear brand L'AUBE BLANC (Robe Blanc), the baby clothes draw their inspiration from the world seen through children's eyes. Motifs inspired by flowers, butterflies, and children's free-spirited drawings are crafted with a delicate couture sensibility.
The special lineup is finished down to the smallest detail, so that warm family moments are remembered even more beautifully. Each piece is delivered with a wish to accompany families through this irreplaceable time.
A launch event takes place in Daikanyama on July 18 (Saturday) and 19 (Sunday), 2026. The event offers a pre-sale of the debut collection "Chapter 1," giving visitors an early chance to see and pick up the pieces. The collection's general sale then begins on the official online store starting July 24 (Friday), 2026, at 9:00 PM.
Official Online Store: https://laube-blanc.com/pages/laube-bebe
Official Instagram: https://www.instagram.com/laube_bebe
L’AUBE bébé Concept Story
L’AUBE bébé is a baby brand built around the concept of a beautiful storybook world admired since childhood.
Each season tells its own story, expressing the world seen through the eyes of a child in every single piece.
A fairy tale read together with mommy at bedtime.
Drawn by fluttering butterflies, the flowers in the garden begin to whisper softly to one another.
L’AUBE bébé brings to life the beautiful world of the storybooks we once adored as children — a world seen through the eyes of a child, filled with wonder and imagination.
Inspired by flowers, butterflies, and the free-spirited drawings of little ones, each piece is crafted with the delicate sensibility of "couture."
One day, these tiny clothes will no longer fit. But the stories lived in them, and the memories they hold, will remain forever vivid in the heart.
The beauty cherished by a mother, lovingly passed on to her little one.
Debut Collection "Chapter 1"
The debut collection "Chapter 1" tells the story of "A Sun-Dappled Garden and a Secret Butterfly." From delicately detailed dresses to playful bibs and doudous, nine item types make up the lineup.
Online release: July 24 (Friday), 2026, from 9:00 PM
Official Online Store: https://laube-blanc.com/pages/laube-bebe
Bean Cutwork Collar Dress ¥12,100 (tax included)
Little Garden Tulle Dress ¥13,200 (tax included)
BLANC Doudou ¥5,500 (tax included)
Basket Knit Cardigan ¥11,000 (tax included)
Rainbow Smocking Dress ¥14,300 (tax included)
Little Friends Bib ¥3,300 (tax included)
Daisy Garden Dress ¥16,500 (tax included)
Butterfly Garden Dress ¥16,500 (tax included)
Elephant Parade Tunic ¥16,500 (tax included)
Sales Schedule
Pre-Sale: L’AUBE bébé LAUNCH EVENT
- Dates: July 18 (Saturday) and 19 (Sunday), 2026, 10:00 AM to 7:00 PM (last entry at 6:30 PM)
- Venue: Daikanyama Address Space A/B (1-minute walk from Daikanyama Station)
- Address: Daikanyama Address D201a, 17-4 Daikanyamacho, Shibuya-ku, Tokyo 150-0034
- Note: the venue is next to the baby goods select shop "blossom39"
General Sale: Official Online
- Date: July 24 (Friday), 2026, from 9:00 PM
- Official Online Store: https://laube-blanc.com/pages/laube-bebe
Event Details
A Launch Event in Daikanyama to Celebrate the Brand's Debut
To celebrate the launch of L’AUBE bébé, a two-day launch event takes place in Daikanyama on July 18 (Saturday) and 19 (Sunday), 2026. At the venue, the debut collection "Chapter 1" is available for pre-sale, giving visitors an early look at the pieces.
The event also includes a kids' space and specialty ice cream for sale, creating a space families can enjoy together with peace of mind.
Event Overview
- Event Name: L’AUBE bébé LAUNCH EVENT
- Dates: July 18 (Saturday) and 19 (Sunday), 2026, 10:00 AM to 7:00 PM (last entry at 6:30 PM)
- Venue: Daikanyama Address Space A/B (next to the baby goods select shop "blossom39")
- Address: Daikanyama Address D201a, 17-4 Daikanyamacho, Shibuya-ku, Tokyo 150-0034
- Access: 1-minute walk from the north exit of Daikanyama Station on the Tokyu Toyoko Line (a barrier-free route connects the station gate to the venue)
- Admission: Free, walk-in entry all day (numbered tickets may be distributed depending on congestion; a paid priority entry ticket is also available for smoother entry)
- Details: https://laube-blanc.com/blogs/bebe-news/launch-event
Priority Entry Ticket (With a Gift)
This priority ticket lets guests skip the line during a reserved time slot for smooth entry. Guests who reserve in advance and visit the event receive a complimentary single scoop of the ice cream sold on-site.
- Reservations Opened: July 9 (Thursday), 2026, at 9:00 PM
- Time Slots: July 18 (Saturday) and 19 (Sunday), 10:00 AM to 2:30 PM (30-minute slots)
- Ticket Price: ¥300 (tax included, ice cream included)
- Reservations: https://laube-blanc.com/products/laube-bb-launch-event
Venue Content & Family-Friendly Space
1. All-Vegan Ice Cream by "MY NAME IS ICE CREAM"
Kid-sized portions of a gentle, soy milk-based ice cream — made without dairy, additives, or refined white sugar — are sold at the event, in five specially crafted flavors that both kids and adults can enjoy with peace of mind.
MY NAME IS ICE CREAM is a plant-based ice cream made with fresh ingredients from Niigata. Made from soy milk without dairy, refined white sugar, or additives, it's rich yet light on the finish, with a gentle, mild sweetness. Rather than being chosen simply for being plant-based, the brand aims to make delicious ice cream that just happens to be plant-based — a treat for everyone.
Instagram: https://www.instagram.com/myname_is_icecream/
2. Kids' Space
The kids' table at the venue offers original coloring pages featuring the brand's endearing character, "BLAN-kun."
3. Stroller Parking
Stroller parking is available in front of the venue. A step-free, barrier-free route connects the north exit of Daikanyama Station to the venue, so families with small children can visit with peace of mind.
About the Brand Logo
The brand logo symbolizing L’AUBE bébé was created by tattoo sticker designer Kaho Iwaya, who translated the brand's "storybook world" concept into a beautiful piece of artwork. The logo brings the brand to life as a key piece that shapes L’AUBE bébé's world.
Brand Card
To celebrate the launch, customers who make a purchase receive a card featuring Kaho Iwaya's illustration, to keep alongside their new clothes as a cherished memento.
- "Chapter 1" Bookmark (limited quantity): A limited-edition bookmark inspired by the story's beginning is given as a gift, while supplies last.
- Original Postcard: Everyone who purchases an item receives an original postcard capturing the brand's world, delivered together with their order.
About Kaho Iwaya
Influenced by Portland's tattoo culture, Iwaya launched opnner in 2015 to open up new possibilities for tattoo culture in Japan, creating and selling tattoo stickers as well as tattoo designs. Believing that "a tattoo is the greatest encouragement, an eternal piece of jewelry that can walk alongside your life even as your body changes," Iwaya continues opnner as an entry point for changing perceptions of tattoos, while also working in writing and illustration as another way to express these ideas.
Instagram: https://www.instagram.com/poxn
Director's Message
Mariko Kaji, who also directs the womenswear brand L'AUBE BLANC, shares her thoughts on the new brand:
Through the making of the womenswear brand L'AUBE BLANC, I've cherished the idea of delivering moments of connecting with beauty and the joy of getting dressed. I wanted to bring that same set of values to children and families at the very start of life, which is why I launched L’AUBE bébé.
Baby clothes can only be worn for a limited time, but I believe the time and memories spent in them stay in a family's heart for a long time to come.
That's why I pour beauty and care into every single piece, aiming to create clothes that families will look back on for years to come and say, "I loved that outfit."
Season by season, I hope to keep weaving new stories, staying close to families' everyday lives, and growing L’AUBE bébé into a brand loved across generations.
About the Brands
L’AUBE bébé
A baby brand born from L'AUBE BLANC. Inspired by the world seen through children's eyes, each piece takes the form of motifs such as flowers, butterflies, and children's free-spirited drawings, crafted with a delicate couture sensibility.
- Official Online Store: https://laube-blanc.com/pages/laube-bebe
- Official Instagram: https://www.instagram.com/laube_bebe/
L'AUBE BLANC
A womenswear apparel brand directed by Mariko Kaji, offering designs that highlight each person's graceful curves. Through ageless, timeless pieces, it proposes quality products for everyday life.
- Official Online Store: https://laube-blanc.com/
- Official Instagram: https://www.instagram.com/laubeblanc/
- Director's Instagram: https://www.instagram.com/kajimari1226/
