LINDA. SHOP, a character goods shop operated by LINDA., Inc. (Shibuya, Tokyo), opened in Omotesando on April 4, 2026 (Saturday). The shop stocks merchandise for popular Korean characters and newly launched original characters for which the company holds master license rights.
This is the company's first brick-and-mortar retail venture, combining merchandise sales with an immersive experience of each character's world. The period of operation is currently undetermined.
Five Characters' Popular Goods in One Place
Inside the store, visitors can browse character-themed accessories and apparel. Items are organized by character, spanning popular Korean characters as well as newly debuted originals.
Display arrangement may vary by season.
Photo Spots Throughout the Store
Oversized plush toys and objects, decorated walls, mirrors, and more make for photo spots throughout the space. Beyond shopping, the store is a place where visitors can take photos alongside cute characters or simply enjoy browsing.
Character Lineup
MOMOREI
A Korean character known for its retro comic-style illustrations and pop color palette, centered around best friends Rico (rabbit) and PINCO (bear). Cosmetics series items are available for touch-ups in store.
Official website (Japan): https://momorei.jp/
Official Instagram (Japan): https://www.instagram.com/momorei_jp/
mellowbean
A Korean-born digital character that gives visual form to emotions — joy, anger, sorrow, and happiness. Food, beverage, and interior goods are also available.
Official website (Japan): https://mellowbean.jp
Official Instagram (Japan): https://www.instagram.com/mellowbean_jp/
POKORI Friends
A character beloved in Korea, created by artist Lee Suro, featuring a distinctive color palette and a positive energy. LINDA SHOP is the only direct retail store in Japan carrying POKORI Friends.
Official website (Japan): https://pokorifriends.jp/
Official Instagram (Japan): https://www.instagram.com/pokorifriends_jpofficial
New Characters Also Available
TERE TERE Chan and ITTY-WINTIT, both debuted in September 2025, have their latest items available at LINDA SHOP ahead of anywhere else.
TERE TERE Chan
Official website: https://tereterechan.jp
Instagram: https://www.instagram.com/tereterechan_official/
ITTY-WINTIT
Official website: https://itty-wintit.jp
Instagram: https://www.instagram.com/itty_wintit_official/
Store Information
Hours: Saturdays, Sundays, and Public Holidays: 12:00PM to 6:00PM
Address: YSK Building 1F, 5-46-1 Jingumae, Shibuya-ku, Tokyo 150-0001
