LINE Majimaji, the refreshing magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters.
In the story, each character who arrives in the Majimaji world is affected by a different "emotion monster" that changes their usual behavior. Hello Kitty seems frightened, affected by a monster that brings on fear. Pompompurin seems impatient, affected by a monster that causes hastiness. Cinnamoroll looks dejected, affected by a monster that brings gloom. My Melody turns cool and aloof, affected by a monster that makes her cold. Kuromi acts clingy, affected by a monster that craves attention. And Pochacco turns mischievous, affected by a monster that stirs up pranks. Progressing through the Deco Collection Event unlocks the story.
Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody from Sanrio Characters appear as new magic cards, obtainable through the pickup magic summon and various in-game events.
The collaboration also includes several events offering limited-time icons and frames, plus campaigns with a range of prizes.
Collaboration Period: September 16, 2026 (Wed) 11:00 AM – October 16, 2026 (Fri) 6:00 PM
Hello Kitty and Cinnamoroll Join the Pickup Magic Summon
During the collaboration, Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody appear as collaboration-limited magic cards in LINE Majimaji's pickup magic summon.
Pickup Period: September 16, 2026 (Wed) – October 16, 2026 (Fri) 6:00 PM
[SR] Hello Kitty
[SR] Cinnamoroll
[R] Pochacco
[R] My Melody
Two more cards are announced to join the pickup magic summon later in the collaboration:
Announced Pickup Period: September 23, 2026 (Wed) – October 16, 2026 (Fri) 6:00 PM
[SR] Pompompurin
Announced Pickup Period: September 30, 2026 (Wed) – October 16, 2026 (Fri) 6:00 PM
[SR] Kuromi
Login Bonus Celebrates the Sanrio Characters Collaboration
Simply logging in during the collaboration period earns players premium items and a collaboration-limited Pochacco frame.
Period: September 16, 2026 (Wed) 11:00 AM – October 16, 2026 (Fri) 10:59 AM
Deco Collection Event Rewards an Original Sanrio Characters Magic Card
In this event, players collect candy earned by completing orders during the event period and exchange it for decoration items, completing a collaboration-limited decoration on the map.
The event also offers collaboration-limited icons and frames, and players who complete the decoration receive an original [R] Sanrio Characters magic card.
Period: September 16, 2026 (Wed) 11:00 AM – October 16, 2026 (Fri) 10:59 AM
Photo Collection Event Features Collaboration-Limited Photo Cards
During the collaboration, completing orders earns collaboration-limited photo cards. Collecting the full set rewards players with Sanrio Characters character icons and other items.
Period: September 16, 2026 (Wed) 11:00 AM – October 16, 2026 (Fri) 10:59 AM
A range of other events, including a "Bingo Event" and a "Tenku no Takarajima" ("Sky Treasure Island") event, will also run in collaboration-limited versions, offering collaboration-limited character decorations and mini decorations.
Daily Prize Campaign Offers PayPay Points and Sanrio Goods
Clearing missions during the campaign period lets players enter a daily prize drawing. Winners are chosen by lottery for prizes including PayPay points redeemable for shopping, gift tickets, Sanrio merchandise, and a Sanrio Puroland official e-passport, among others. Check in-game for full prize details.
Period:
Part 1: September 16, 2026 (Wed) 11:00 AM – October 1, 2026 (Thu) 11:59 PM
Part 2: October 2, 2026 (Fri) 11:00 AM – October 16, 2026 (Fri) 10:59 AM
Official X Campaign Offers an Exclusive Acrylic Keychain
Following the official LINE Majimaji X account and reposting the designated post enters players into a drawing for a collaboration-limited original acrylic keychain, available only through this campaign.
Period: September 17, 2026 (Thu) – September 29, 2026 (Tue)
