Identity V × Sanrio Characters Pop-Up Shop Opens at Hakata Marui

The globally popular game "IdentityV," which has reached over 400 million players and celebrates its 7th anniversary this year, is collaborating with Sanrio Characters for a special pop-up shop event at Hakata Marui (Marui Co., Ltd., headquartered in Nakano-ku, Tokyo, Representative Director: Masahiro Aono).

About the Identity V × Sanrio Characters Pop-Up Shop

"IdentityV" is a popular game developed and operated by NetEase Games. The collaboration brings together the game's British Victorian-era Gothic aesthetic with beloved Sanrio characters like Hello Kitty and Cinnamoroll, who appear in the game as pets and costumes.

Following the tremendous success of the first collaboration in October 2023 and the second in June of last year, this third installment continues to deliver exciting collaborative content.

For more information about the collaboration, visit: https://tokyoanimecenter.jp/event/idv_sanrio_exh_popup/

Highlights of the Pop-Up Shop

The event features numerous merchandise items using new collaborative artwork.

Visitors can also enjoy life-sized character panels displaying the new collaborative art.

Collaboration merchandise display

Mini character figures

Individual (Random): 550 yen each (tax included)

8-piece set: 4,400 yen

Acrylic stands

Individual (Random): 550 yen each (tax included)

16-piece set: 8,800 yen

Trading cards

Single card (Random): 550 yen each (tax included)

20-card set: 8,800 yen

Important Notes

Only one purchase per entry
Product information, release timing, and specifications are subject to change
Product images are for reference only; actual colors and designs may differ
Limited quantities available; items may sell out
Inquiries regarding stock availability (current stock numbers or restocking schedules) cannot be answered; please check the venue's X (Twitter) account
Purchase limits may be imposed, and these restrictions may be modified or removed during the event
Payment methods include cash, credit cards, and various electronic money options; please check the facility's website for details
Returns and exchanges are not accepted except for defective products. For defective items, please contact the manufacturer directly as indicated on the packaging. A purchase receipt may be required
Products may be sold separately at a later date

Purchaser Bonus Campaign

Bonus mini clear cards

Customers who purchase collaboration merchandise totaling 2,000 yen (tax included) or more will receive one random Mini Clear Card (20 designs available) as a gift.

Limited quantities available; distribution may end early
Character selection is not available
Only purchases of Identity V × Sanrio Characters merchandise qualify; receipts cannot be combined
Only receipts from the day of purchase are valid
Exchanges and returns are not accepted except for defective products