Liwoy., a dress rental brand catering to occasions such as wedding receptions, hotel dinners, afternoon tea, travel, birthdays, and anniversaries, has announced a series of service updates designed to make dress rental more comfortable and accessible. The improvements are based on direct feedback from customers who have used the service.
The update covers four main areas: a limited-time extension of the rental period, improvements to the TRY ON SERVICE booking process, revised pricing for multiple rentals, and the addition of a new protection option.
[Limited Time] Rental Period Extended from 2 Nights 3 Days to 3 Nights 4 Days
As a limited-time campaign, the standard rental period has been extended from "2 nights 3 days" to "3 nights 4 days."
Customer feedback commonly cited concerns such as having to rush to prepare the return the day after an event, feeling pressed for time around the return deadline, and wanting time to wind down after a hotel stay. This campaign aims to give customers a bit more breathing room before the return, creating a more relaxed rental experience before and after a special occasion.
TRY ON SERVICE Now Available Directly from Product Pages
Previously, the TRY ON SERVICE required customers to apply individually via LINE. It can now be booked directly from the product detail pages on the official Liwoy. website.
With online dress rental, many customers have expressed concerns about sizing, wanting to see how materials look in person, and wanting to try a dress on before committing. The TRY ON SERVICE has been one of the most well-received offerings on the platform as a result.
With this update, customers can now apply for a try-on session as soon as they find a dress they like, without switching platforms. Liwoy. also shares content such as face-type diagnostics and styling suggestions to help customers find what suits them, creating an environment where dress selection can be enjoyed with confidence online.
Revised Pricing for Additional Rentals
Lowest-Priced Dress Now Available at a Fixed Rate of ¥3,000
Friederich Herman / Crocke Petal Color Midi Dress ¥28,380 (3 nights 4 days rental)
ELLIATT / Dali Floral Applique Dress ¥25,080 (3 nights 4 days rental)
Happy Clothing / Noir Round Neck Maxi Dress ¥21,780 (3 nights 4 days rental)
Needle & Thread / Valentina Round Neck Dress ¥28,380 (3 nights 4 days rental)
The pricing structure for renting multiple dresses has been revised to make the option more accessible.
When renting two or more dresses, the lowest-priced dress can be rented at a fixed rate of ¥3,000. (When renting three dresses, the discount applies to the third dress only.)
This update is aimed at customers who want separate dresses for a wedding and its after-party, those who want to compare multiple options in person before deciding, or those who want to try a different color for a trip. It addresses one of the common dilemmas of dress rental: being unable to settle on just one.
New Protection Option: "Peace of Mind Warranty Service"
Enjoy Dressing Up Without Worrying About Minor Damage
A new protection option has also been introduced.
The option covers minor stains that can be addressed with regular cleaning, as well as damage to the dress, at no additional cost to the customer.
For customers who are anxious about staining a dress during a special meal or while commuting, or those who feel they have to be overly cautious because they are renting, the service aims to make dressing up a more carefree experience.
Many Internationally Sourced Brands, Including Japan-First Rental Arrivals
MONTSAND / Mint Ombre Cut-Out Lace Dress ¥33,000 (3 nights 4 days rental)
Liwoy. also carries a wide selection of overseas brands that are rarely available in Japan, including labels making their Japan rental debut. The curation focuses on the bold details, silhouettes, and materials characteristic of international fashion, with the goal of offering pieces that make the heart flutter on a special occasion.
Not Just for "Special Days" — Making Ordinary Days a Little More Special
Liwoy. positions itself as a dress brand that accompanies everyday moments when you simply want to lift your mood a little, finding the special within the routine.
Beyond wedding receptions, the service is used for a range of occasions including hotel dinners, afternoon tea, anniversaries, travel, and gatherings with friends.
