L'OCCITANE, the brand offering refined quality lifestyle products inspired by the natural beauty of Haute-Provence in southern France, will release its annual limited-edition sakura fragrance collection starting January 28, 2026. This year's collection celebrates spring 2026 with a combination of trending white tea and blossoming cherry blossoms. Pre-orders are now available at L'OCCITANE stores nationwide and on the official online store.
L'OCCITANE Official Online Store: https://jp.loccitane.com/fleurs
Pure White Tea Meets Cherry Blossom This Spring
In the beautiful Luberon hills of Haute-Provence, cherry blossoms herald the arrival of spring.
Small villages are wrapped in soft pink hues as gentle breezes carry the fragrance through the air.
Captivated by the beauty residing in the tranquility, many artists have made this region their home.
The landscape where art breathes remains unchanged to this day.
This spring, cherry blossoms meet white tea—a fragrance trend gaining attention in both Western markets and Japan—creating a pure and fresh scent. The fragrance offers the soft lingering notes of cherry blossom, the transparent clarity of white tea, and the warmth of musk that gently accompanies the quiet air. Like walking through the springtime Luberon, this floral musk fragrance fills the heart with tranquility.
The lineup includes four products: eau de toilette, shower gel, body milk, and hand cream.
Formulated with natural cherry extract from Luberon, the products smooth the skin while enveloping the entire body in the celebratory scent of cherry blossom and white tea. You can choose items to suit different lifestyle scenes, or layer products from body care to fragrance through "assemblage" (layering scents) to enjoy the fragrance more deeply.
PRODUCT LINEUP
"Thé Blanc Sakura" Series - Limited Release January 28, 2026
Thé Blanc Sakura Eau de Toilette - 50mL ¥8,470 (tax included)
Thé Blanc Sakura Perfumed Body Milk - 250mL ¥4,840 (tax included)
Thé Blanc Sakura Perfumed Shower Gel - 250mL ¥3,960 (tax included)
Thé Blanc Sakura Perfumed Hand Cream - 30mL ¥1,870 (tax included)
About L'OCCITANE Japon Co., Ltd.
Born in Haute-Provence in southern France, filled with light and color, Maison L'OCCITANE celebrates its 50th anniversary in 2026. Rich nature, the gentle flow of time, art, and savoir-faire (artisan craftsmanship)—while carefully preserving these roots, the brand delivers new beauty and luxury that is more powerful and more refined.
