Loft, the Shibuya, Tokyo-based retailer led by President Koki Ando, carries a wide range of shoe care items to help sneakers, leather shoes, and other favorite footwear stay in good shape for longer. September 23 is known as Shoe Shining Day, a designation based on a bit of wordplay: the numbers 9, 2, and 3 can be read as "kutsumi(gaki)" (靴磨き), meaning "shoe polishing."
Ahead of autumn outings, Loft is featuring cleaners and suede brushes for use away from home, along with rain-ready items like water-repellent sprays and deodorizers for wet-weather days.
Available at: Shibuya Loft, Ginza Loft, and other Loft stores nationwide, as well as the Loft Net Store.
Note: Product lineup and store size vary by location. All prices include tax.
Items to Help Leather Shoes and Boots Last Longer
●New / BRIGA Suede Brush (S. Isaacs & Co.) — ¥2,090
Densely packed with ultra-fine 0.08mm brass wire bristles, this brush works into the nap of suede leather to lift out dust and mud caught in the fibers while smoothing the texture back into place.
●M.MOWBRAY Prestigio Mold Cleaner Sheet, 10-Pack (R&D) — ¥880
A disposable sheet-type cleaner that removes mold from smooth-leather goods and helps prevent it from returning. It can be used not only on shoes but also on bags, wallets, and notebooks.
●M.MOWBRAY Saddle Soap 125ml (R&D) — ¥1,980
A leather soap for smooth leather, worked into a lather with a small amount of water using a dedicated cleaning sponge or brush, formulated with moisturizing ingredients that help keep leather supple.
●SADDLEUP Leather Oil 200ml (R&D) — ¥2,750
A highly moisturizing leather conditioning oil made with mink oil and oxidation-resistant castor oil. Its liquid form makes it easy to apply and leaves a light, non-greasy finish.
Water-Repellent and Deodorizing Items to Keep Sneakers Ready for Rainy Days
●Jewel Sneaker Clean Stick (Jewel) — ¥880
An eraser-style cleaner for sneakers, combining two rubber compounds in one stick: a yellow-green rubber for lifting dirt from canvas and mesh fabric, and a green rubber for cleaning soles and suede.
●Hida-zumi Shoe Deodorizer and Dehumidifier, Set of 3 Pairs (Fujiei) — ¥1,760
A deodorizing and dehumidifying sheet made with eco-friendly carbon material and ceramic powder, using wood chips and thinned wood sourced from the Hida region.
●JASONMARKK Repel PFOA-Free 5.4oz (Jason Markk) — ¥2,970
A water-based water-repellent spray that can be used on leather as well as absorbent materials such as canvas, cotton, nylon, and mesh. Its continuous spray function and fine mist evenly protect a wide surface area.
