Skincare and lifestyle brand athletia (アスレティア) will hold a POP UP event in the POP UP space on the first floor of @cosme TOKYO from Wednesday, November 4 to Tuesday, November 10, 2026. The event centers on the brand's "Eau de Parfum" (オードパルファン), and some of its popular holiday kits will also be on sale in advance.
The Eau de Parfum, available in three scents, has been very popular since its release last autumn, and a 10 mL size went on sale this October so that it can be enjoyed more lightly. Two holiday kits are also featured at the event. In addition to the "Eau de Parfum Holiday Kit 2026 / 10mL 3 Types" (オードパルファン ホリデーキット 2026／10mL 3種), which includes all three scents in the 10 mL size, the "Night Sleep & Refresh Care Holiday Kit 2026" (ナイトスリープ&リフレッシュケア ホリデーキット 2026), which includes the popular "Refreshing Deodorant Mist" (リフレッシング デオドラントミスト, quasi-drug) and "Switching Aroma Pillow Mist SLEEP" (スイッチング アロマピローミスト SLEEP), can be purchased ahead of the nationwide release on Friday, November 6.
A special tie-up movie with "SPUR.jp" starring ROIROM is shown on the exterior signage of @cosme TOKYO. Visitors who follow athletia's official Instagram account can also take part in an original photo experience in which they appear inside a fragrance bottle. Event-only gifts are available as well.
Event Overview
- Period: Wednesday, November 4 to Tuesday, November 10, 2026
- Hours: 11:00 AM to 9:00 PM
- Location: @cosme TOKYO, 1F POP UP Space (1-14-27 Jingumae, Shibuya-ku, Tokyo)
Gifts
Gift for visitors
Visitors who come to the POP UP during the event and add athletia's official LINE account as a friend receive a 5 mL mini bottle sample of "Repair Hair Oil" (リペア ヘアオイル) and one aluminum sample packet of "Aroma Wrapping Hand Wash" (アロマラッピング ハンドウォッシュ).
Gift for purchasers
Customers who purchase the "Eau de Parfum 10 mL" during the event can play the crane game once. The capsules are filled with fun surprises, such as mini bottles of popular products.
- Kit purchases do not qualify for the crane game.
- Each gift is limited to one per person and ends once supplies run out.
- There may be a wait when the event is crowded.
About the Eau de Parfum
- Scents: LOST IN THE CROWD / UNTIL THE CLOUDS CLEAR / TWILIGHT HUES
- Sizes and prices: 10 mL for ¥4,950 (tax included) / 47 mL for ¥16,500 (tax included)
- Natural origin index: 98% (including water, in accordance with ISO 16128)
The long-awaited mini size comes in an iconic, scaled-down version of the original packaging, making all three scents of the Eau de Parfum easier to enjoy.
The three scents use the human scent ingredient (a fragrance component of the skin) 1-dodecanol as a key ingredient and are designed to stay close to shifting feelings. They have also been well received for their wide variety of fragrances.
With the 10 mL size, the Eau de Parfum can be used to suit different moods and occasions, carried in a bag as a portable cosmetic for retouching on the go, or chosen as a gift. The glass bottle keeps the iconic form of the original despite its mini size, offering a beautiful experience at the moment of applying the fragrance.
Notes
- The number of holiday kits and gifts is limited, and they will end once supplies run out.
- The prices shown are manufacturer's suggested retail prices.
- For details, please ask the staff.
