To commemorate the release of Wicked: For Good, the latest film in the Wicked series, LOFT stores across Japan are hosting the "LOVE WITHOUT LIMITS COLLECTION by LOFT" in partnership with Universal Studios Licensing LLC.
About the LOVE WITHOUT LIMITS COLLECTION by LOFT
Event Period: Tuesday, March 3, 2026 – Friday, April 17, 2026
Locations: Shibuya LOFT, Ginza LOFT, and participating LOFT stores nationwide, as well as the LOFT Net Store
Product Lineup: 12 types in total (availability and scale vary by store; all prices include tax)
LOFT-Exclusive Items
The collection includes LOFT-exclusive accessories featuring imagery from the world of Wicked: For Good.
LOFT Exclusive / Pouch (Suikosha) — ¥1,980
LOFT Exclusive / Mirror (2 designs) (Suikosha) — ¥1,650 each
LOFT Exclusive / Hair Clip (Suikosha) — ¥1,540
Limited-Edition Packaging Items Featuring Elphaba and Glinda
Several items are released with special packaging featuring Elphaba and Glinda from Wicked: For Good.
LOFT Exclusive / Fragrance Body Splash Maria Rigel (2 designs) (Fernanda) — ¥1,760 each (expected to arrive from late March)
An elegant, fresh-scented fragrance body mist.
Channel Exclusive / VT Reedl Shot 100 (VT CUBE JAPAN) — ¥3,520
A priming serum that uses natural micro-needles (※1) to smooth excess keratin and refine skin texture.
Channel Exclusive / VT Cica Daily Soothing Mask (VT CUBE JAPAN) — ¥2,420
An ultra-thin sheet mask that adheres closely to the skin, delivering moisture deep into the stratum corneum to lock in hydration. Each box contains 30 sheets.
Channel Exclusive / VT PRO Cica Clear Spot Patch (VT CUBE JAPAN) — ¥651
A spot care item containing Cica (※2) that protects targeted areas of concern from external irritants such as dryness.
Channel Exclusive / Revlon Kiss Sugar Scrub (2 designs) (Revlon) — ¥990 each
A leave-on lip scrub that exfoliates and moisturizes simultaneously, enriched with three types of fruit oils (※3).
LOFT Advance Exclusive / Coolista Asedalene "Frozen Amber" Scent (Liberta) — ¥935
A roll-on body cooler applied directly to areas prone to sweating, featuring a Frozen Amber fragrance inspired by the mysterious and fantastical world of Wicked: For Good.
(※1) Silica (scrub) (※2) Skin-conditioning ingredient (※3) Pomegranate seed oil, European raspberry seed oil, grape seed oil (emollient)
© Universal City Studios LLC. All Rights Reserved.
LOFT Cosme Festival 2026SS Also Underway
Alongside the Wicked: For Good collection, the 32nd edition of the "LOFT Cosme Festival 2026SS" is running from Tuesday, March 3 to Friday, April 17, 2026. Themed "Colorful Charming," the festival brings together 241 brands and 1,250 items — including LOFT advance exclusives, channel-exclusive products, and limited-quantity items.
For more information, visit the LOFT Cosme Festival special page.
