The jewelry brand e.m. is celebrating its 30th anniversary with the new LOVE BY e.m. 30YEARS COLLECTION, which goes on sale on Sunday, November 1, 2026, at directly operated stores nationwide that carry LOVE BY e.m.
Ahead of the official release, the collection will be available in an advance sale at the exhibition event "ARE YOU EXCITED?", held at Laforet Museum Harajuku in Tokyo from Wednesday, October 21 to Sunday, October 25.
Earring (sold as a single piece; brass, cubic zirconia) ¥13,200, ring (brass, cubic zirconia) ¥52,800. All prices include tax.
TROPHY,TO WEAR.
A medal for every step you take as yourself
This is a trophy to wear, not meant for display and not meant to be shown to anyone, but given to yourself.
Within an edgy look, the collection expresses the wish for good luck as a trophy that is yours alone.
A trophy honors not only results, but also the effort and choices that led to them and the time built up along the way. This jewelry serves as proof that brings that moment back each time you put it on.
Made with a gold color and countless sparkling cubic zirconia stones in a pavé setting, the pieces have a substantial presence that gives a sense of assured confidence.
Image of the pieces being worn
Image of the pieces being worn
Release Schedule
- Release date: Sunday, November 1, 2026 onward
- Where to buy: directly operated stores nationwide that carry LOVE BY e.m.
- e.m. Aoyama
- e.m. Yokohama
- e.m. Nagoya (through November 30)
- e.m. Namba
- e.m. WEBSHOP
- e.m. ZOZOTOWN
An advance sale will be held at the e.m. 30YEARS EXHIBITION "ARE YOU EXCITED?" at Laforet Museum Harajuku from Wednesday, October 21 to Sunday, October 25.
