Love Letter Event 2026 - Write a Letter for Valentine's Day at Ikebukuro Sunshine City
The Japan Paper Association will host the "Love Letter Event 2026 - Write a Letter for Valentine's Day" at Sunshine City's Fountain Square (Alpa B1) in Ikebukuro from February 7 (Saturday) to February 14 (Saturday), 2026. Visitors are invited to write love letters to express their feelings to someone special—whether a crush, partner, spouse, family member, or friend.
Event Concept
In today's digital age where communication via smartphones and various digital tools has become the norm, this event aims to help people rediscover the unique warmth and effectiveness of expressing feelings through handwritten letters. Originally launched in 2011 as a contest format, the event has evolved into a more participatory experience since last year, marking its 16th edition this year.
Last year's event at Yokohama Landmark Plaza
Previous event at the same venue
Original letter kit provided at the event
How to Participate
At the venue, visitors will receive an original letter kit to write their love letters expressing their important feelings. After completing their letters, participants can post them in a heart-shaped mailbox. The event space is designed as a "museum" where posted love letters will be displayed as artworks, allowing everyone to read the heartfelt messages from other participants.
Those who post their love letters can participate in a lottery drawing with chances to win wonderful prizes including experience catalog gifts. Additionally, this year features a new giant gacha machine specifically for children up to elementary school age.
Event Details
Event Name: Love Letter Event 2026 - Write a Letter for Valentine's Day
Special Website: http://kamitsubu.com/campaign/loveletter/2026/
Event Period:
- February 7 (Sat) to February 14 (Sat), 2026
- Hours: 11:00 AM to 8:00 PM (1:00 PM to 8:00 PM on weekdays)
- Lottery drawings: February 7 (Sat), 8 (Sun), 11 (Wed, Holiday), and 14 (Sat)
- Participation prizes distributed on weekdays
Venue: Sunshine City Fountain Square (Alpa B1), Ikebukuro
Access:
- 8-minute walk from Ikebukuro Station Exit 35 (JR, Tokyo Metro, Seibu Line, Tobu Line)
- 3-minute walk from Higashi-Ikebukuro Station Exit 6/7 (Tokyo Metro Yurakucho Line) via underground passage
- 4-minute walk from Higashi-Ikebukuro 4-chome (Sunshine-mae) Stop (Toden Arakawa Line)
Lottery Prizes
One lottery entry per letter posted:
- 1st Prize: SOW EXPERIENCE Relax Gift (GREEN)
- 2nd Prize: Tissue Paper and Toilet Roll Assortment
- 3rd Prize: Chapon Bath Salt "Couple's Holiday" 2-bottle Set
- 4th Prize: Paper Products Set (notebook, memo pads, etc.)
Participation Prize: Original memo pad or original masking tape (varies by participation date)
Participation Information
- Free admission for everyone
- Giant gacha machine available for children up to elementary school age
Participation Rules
- Open to everyone
- All copyrights and usage rights of posted works belong to the organizers, and participants agree not to exercise moral rights
- Posted works will not be returned
- Posted works may be used on the Japan Paper Association's website and advertisements. Please use a public-safe name (nickname, etc.) and letter content
- Posted works will be displayed within the event venue as part of the museum experience
Organizer: Japan Paper Association
Sponsor: All Japan Paper Products Industry Association
Supporter: Japan Post Co., Ltd.
