Maison de FLEUR is releasing its first drink, "Peach Sparkling." It goes on sale on Tuesday, October 27, 2026, at Lawson stores across Japan. Only select stores carry it, and Lawson Store 100 and L Mini Mart are excluded.
Until now, Maison de FLEUR has offered "cute" items through bags and fashion accessories. In recent years, amid customers' interest in beauty and self-care, the brand took on a drink for the first time. The aim was a "reward drink" that is not only about taking in ingredients, but also lets you enjoy the time itself: choosing it for yourself at the end of the day and savoring its taste.
Development began with learning what customers look for every day and in what form self-care is easiest to adopt. In a survey conducted beforehand, customers showed interest in stress, sleep, and refreshment as well as beauty. The results also showed that "drinking" is a favored self-care method and that "taste and aroma" matter when choosing a product. In response, the brand focused on both flavor and ingredients, so the drink can be enjoyed as a reward for yourself after a hard day and is also something you will want to choose for the sake of tomorrow's you.
Through this "reward drink," Maison de FLEUR hopes to bring small everyday joys and a chance to value yourself, while keeping the brand's signature cuteness. By making it part of a daily routine, the brand offers a way to start each day on a positive note, in step with the feeling of "I want to be a cute me tomorrow, too."
Product Details
- Release date: Tuesday, October 27, 2026
- Where to buy: Lawson stores nationwide (select stores only; Lawson Store 100 and L Mini Mart are excluded)
- Price: ¥268 (tax included)
- Volume: 250ml
- Juice content: 1%
- Energy: 108kcal per can (250ml)
※ The drink is not sold at Maison de FLEUR stores nationwide or on the official web store "STRIPE CLUB."
Ingredients included
- Hyaluronic acid: 157mg
- Glucosylceramide: 0.375mg
- Collagen peptide: 1,697mg
- Processed edible bird's nest: 55mg
Development Began with a Customer Survey
From Tuesday, August 12 to Tuesday, August 19, 2025, Maison de FLEUR ran a survey about "daily beauty habits" on its official X account and received 127 responses.
Beyond beauty concerns such as noticeable pores and a clear, luminous look to the skin, respondents also expressed interest in their daily mood and condition, including stress, sleep, and refreshment. "Drinking" was the most common choice as a self-care method that is easy to work into daily life. When buying a product, respondents placed importance on "price," "perceived results (such as effects)," and "taste and aroma."
Based on this feedback, the brand developed the drink around the concepts of "a reward for myself for working hard today" and "for tomorrow's me." It includes ingredients chosen with beauty in mind, such as hyaluronic acid and collagen peptide, and the brand also focused on taste, aiming for a drink whose drinking time can itself be enjoyed.
A "Reward Drink" Made with Taste and Cuteness in Mind
The finished drink is a pink carbonated beverage with a bright peach aroma and a gentle sweetness. The color of the can matches the color of the drink, so it is just as enjoyable when poured from the can into a glass. From the moment you pick it up in the store to the time you drink it, the brand's signature cuteness comes through.
So that people who have had no contact with the brand can discover it, the drink is sold at convenience stores that people use in their everyday lives.
Comment from Kana Kubota (久保田 佳奈), Head of the Maison de FLEUR Business Division
If Maison de FLEUR were to make a drink, we wanted it to be more than just cute to look at. We wanted it to be something you naturally want to pick up in your daily life. That thought is where development began. While including ingredients chosen with beauty in mind, we did not compromise on taste, and we paid close attention to the refreshing fizz, the satisfying drinkability, and the easy-to-drink quality of the peach flavor. Rather than "drinking hard for the sake of beauty," we wanted people to drink it because it is delicious, and for that one can to become a chance to start thinking about beauty. "Peach Sparkling" is the result of valuing both the Maison de FLEUR design and the deliciousness of a drink.
We hope you will enjoy it as a kind of everyday reward.
