Nissin Cisco Co., Ltd. (President: Michiaki Yamada) announces the nationwide release of "Coconut Sable Pudding Flavor" on March 2, 2026, along with pre-orders starting March 4, 2026, for the "Coconut Sable × Pompompurin Collaboration Pouch Set" on the Nissin Food Group Online Store.
Celebrating Two Beloved Brands' Milestones
Coconut Sable has been a cherished snack since its debut in 1965. For nearly 60 years, the product has maintained its original ingredients and manufacturing methods, delighting customers with its signature "crispy, never-tiring deliciousness." The brand celebrated its 60th anniversary on July 2, 2025.
This new collaboration aims to bring even more enjoyment to family snack time. The partnership features Sanrio's Pompompurin, a character beloved across generations who celebrated his 30th anniversary in 2026. By combining these two iconic brands, Nissin Cisco creates a limited-time product lineup that appeals to both parents and children.
Coconut Sable Pudding Flavor
Inspired by Pompompurin's favorite food—pudding—this new flavor features a custard-flavored dough mixed with caramel powder. The result is a gentle sweetness with a rich, satisfying taste.
The cookies maintain Coconut Sable's signature texture through carefully crafted manufacturing methods and ingredient combinations, delivering that familiar "crispy, never-tiring deliciousness" that fans love.
Product Features
- Flavor Profile: Custard-flavored dough with caramel powder creates a fluffy sweetness and rich depth
- Texture: Traditional crispy texture from Coconut Sable's signature recipe and production methods
- Packaging: Individual portion packs for easy sharing and on-the-go enjoyment, maintaining crispness
- Special Design: Limited-edition package featuring specially illustrated Pompompurin and friends
- Original Story: Each small pack features one of 10 different original story designs themed "Taking a Break with Sable" (randomly inserted, designs cannot be selected)
Product Details
- Contents: 16 cookies (4 cookies × 4 packs)
- Price: Open pricing
- Release Date: March 2, 2026
- Availability: Nationwide
Coconut Sable × Pompompurin Collaboration Pouch Set (Limited Quantity)
This exclusive set includes five varieties of Coconut Sable cookies (2 boxes of each, 16 cookies per box) along with a limited-edition Coconut Sable × Pompompurin Collaboration Pouch.
The included varieties are:
- Coconut Sable (Original)
- Coconut Sable Triple Nuts
- Coconut Sable Fermented Butter
- Coconut Sable Rich Baked Cheese
- Coconut Sable Pudding Flavor
The pouch features an adorable design with Pompompurin's signature charm point—his little bottom—popping out. This exclusive item can only be obtained through this collaboration.
Order Information
- Pre-order Start: March 4, 2026, at 12:00 PM
- Price: ¥3,300 (tax included)
- Purchase Limit: Up to 3 sets per person
- Shipping: Expected around late March
- Sales Page: https://store.nissin.com/pages/2603sablepurin
*Sales will end once the planned quantity is reached.
Coconut Sable × Pompompurin Anniversary Collaboration Campaign
A special campaign offering original collaboration goods will run starting March 2, 2026. Winners will be selected through a lottery system. For application details and more information, visit the campaign website:
https://www.coconut-sable.jp/sablepurin/
About Pompompurin
Pompompurin is a laid-back, easygoing male Golden Retriever character. His trademark is a brown beret. He enjoys collecting shoes and has a slightly mischievous side—he secretly hides them one at a time. His favorite foods include milk, soft and squishy things, and his mama's homemade pudding. His dream for the future is to grow even bigger and bigger.
Learn more at: https://www.sanrio.co.jp/characters/pompompurin/
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