with ZETA kun — the debut title from game label maxilla games, operated by Helixes Co., Ltd. — launched worldwide on Steam on February 27, 2026. The title is a collaboration with pro esports team ZETA DIVISION.
About with ZETA kun
Title: with ZETA kun
Release Date: February 27, 2026 (Friday)
Platform: Steam (global simultaneous release) — Windows only
Price: ¥500 regular price — available for ¥300 until Friday, March 13 as a launch sale
Developer/Publisher: maxilla games (Helixes Co., Ltd.)
A New Take on Character IP Through an Unlikely Collaboration
Creative agency maxilla, known primarily for video production and graphic design, has reinterpreted ZETA kun — the mascot character of pro esports team ZETA DIVISION. Based on maxilla games' philosophy of "creating new context for character IP," the project introduces a new digital touchpoint that goes beyond conventional approaches.
Full In-House Creative Production
maxilla has been building businesses that expand partner content IP through creative work including video and graphic production. For with ZETA kun, the in-house creative team handled everything from planning and art direction to implementation and pixel art animation — a complete one-stop development process that draws on years of accumulated expertise in video direction and motion design.
The "Digital Interior" Concept
with ZETA kun deliberately sets aside the challenge mechanics of a typical game and the utility of a productivity tool. The app is designed simply for watching ZETA kun move freely and go about daily life on your desktop. This approach reflects a careful UX design philosophy focused on delivering the feel of "ambient software" that stays out of the way during PC work.
Rather than something to control, ZETA kun is conceived as a companion to coexist with — a new form of digital product that fits naturally into the PC user's lifestyle.
