Shinsaibashi PARCO (1-3-8 Shinsaibashisuji, Chuo-ku, Osaka) is holding a tie-up campaign with Walt Disney Japan called Mickey & Friends with YOU@SHINSAIBASHI, running from Saturday, August 8 through Sunday, August 30, 2026 — the area's first tie-up campaign with Walt Disney Japan. The project is part of "Mickey & Friends In Real Life," a large-scale global campaign launched ahead of Mickey Mouse's 100th screen anniversary in 2028. Shinsaibashi PARCO, Daimaru Shinsaibashi, and the Shinsaibashi-suji Shopping Street are joining forces so that the whole Shinsaibashi neighborhood takes on a Mickey & Friends look, with special merchandise from popular brands, a Disney character art exhibition and pop-up shop, and a purchase-triggered lottery, among other content spread across the district.
This summer, visitors can enjoy a Mickey & Friends–themed experience found only in Shinsaibashi.
Campaign Overview
Title: Mickey & Friends with YOU@SHINSAIBASHI
Dates: August 8 (Saturday) – August 30 (Sunday), 2026
Campaign site: https://shinsaibashi.parco.jp/page/mickeyandfriendwithyou_shinsaibashi/
The campaign includes an original gashapon giveaway, a PARCO Members novelty, Disney merchandise sales, an art exhibition and pop-up shops, campaign visuals throughout the district, special in-store music, and the opening of a new Disney Store on the 5th floor.
Original Campaign Visual: Mickey & Friends at Dotonbori's Ebisu Bridge
The Mickey & Friends characters appear at Dotonbori's Ebisu Bridge, one of Shinsaibashi's best-known landmarks, in a colorful, energetic visual that captures the area's lively atmosphere and the mix of people from all generations and countries who pass through it. The artwork combines the character of the district — a place where many different people cross paths — with the bright, positive world of Mickey & Friends.
What Is Mickey & Friends In Real Life?
Mickey & Friends In Real Life is a global campaign that the Walt Disney Company has been running since last year to build deeper connections between fans worldwide and the storytelling behind its Mickey & Friends characters, ahead of Mickey Mouse's 100th anniversary in 2028. Under the theme "spending everyday life together with Mickey and friends," the campaign brings Mickey & Friends into the real world in ways that reflect the characters' varied personalities and interests. In the U.S., this has included animation collaborations with artists at music events, TikTok effects, and collaboration products with popular brands. In Japan, Mickey's new official theme song, "What We Got（奇跡はきみと）," is performed by Mickey's best friend King & Prince, part of an ongoing special collaboration between Mickey & Friends and the group.
Event-Original Gashapon Campaign
During the campaign, guests who make a single purchase of ¥3,000 (tax included) or more at participating stores and bring the receipt can play the event's original gashapon once.
Those who spend ¥3,000 (tax included) or more on Disney merchandise will also receive a special ticket good for one more play. Bring your receipt and ticket to the event venue to join in!
Period: August 8 (Saturday) – 16 (Sunday), 2026
Venue: Shinsaibashi PARCO 14F, Special Venue (reception hours: 10:00 AM–7:00 PM)
Participating stores:
- Shinsaibashi PARCO
- Shinsaibashi-suji Shopping Street member stores
- Daimaru Shinsaibashi (Disney merchandise counters only)
Check the page below for stores excluded from the offer and which Daimaru Shinsaibashi counters carry Disney merchandise:
https://shinsaibashi.parco.jp/event/detail/?id=37858
Gashapon entry conditions:
- One play per receipt of ¥3,000 (tax included) or more; receipts cannot be combined.
- Anyone who spends ¥3,000 (tax included) or more on Disney merchandise receives one special ticket.
- Spending ¥3,000 (tax included) or more on Disney merchandise allows two plays total: one for the ¥3,000 receipt and one for the special ticket.
Gashapon Prizes
Disney stanDs plush
Die-cut sticker
Zoff | MICKEY MOUSE BE@RBRICK
Mickey & Friends Statement Snappy card holder stand
Donald / Travel Jewelry Case -Ivory-
Notes:
- Tickets are available while supplies last.
- The event period and venue may change without notice.
- Prize images are for illustrative purposes only.
PARCO Members-Limited Original Novelty
During the campaign, anyone who shows their PARCO Members screen at the venue will receive a random limited-edition original sticker.
Image is for illustrative purposes only.
Period: August 8 (Saturday) – August 30 (Sunday)
Venue: Shinsaibashi PARCO B1F, Special Venue
How to qualify:
- Install the official PARCO app, POCKET PARCO.
- Set Shinsaibashi PARCO as your favorite PARCO in the app.
- Register as a PARCO Member.
Guests who install the app or register as a PARCO Member on the day are also eligible.
Check the page below for details:
https://shinsaibashi.parco.jp/event/detail/?id=37898
Disney Merchandise Sales and Leaflet Distribution
To mark the campaign, participating brands at Shinsaibashi PARCO, Daimaru Shinsaibashi, and the Shinsaibashi-suji Shopping Street have created special items featuring Mickey & Friends and Toy Story, on sale for the duration of the event.
Original leaflets introducing each brand's items will also be distributed at participating stores.
Check the page below for details on the collaboration items:
https://shinsaibashi.parco.jp/page/mickeyandfriendwithyou_shinsaibashi/
2F, GANNI / Daisy Duck Leopard Mini Bou Bag — ¥86,900 (tax included)
2F, GANNI / Daisy Duck Leopard Make-up Pouch — ¥39,600 (tax included)
2F, GANNI / Daisy Duck Pink Baby Fit T-shirt — ¥25,300 (tax included)
3F, Whim Gazette / Character Tee — ¥17,600 (tax included)
3F, CA4LA / PIZZA PLANET Cap — ¥10,450 (tax included)
3F, CA4LA / SID'S TOYS Cap — ¥10,780 (tax included)
5F, Zoff / Disney Collection created by Zoff PASTEL series — ¥9,900 each (tax included)
5F, Bandai Namco Cross Store / Disney Mickey & Friends with You Acrylic Block Charm — ¥400 (tax included) per play
5F, KIDDY LAND / Gold Badge — ¥1,100 each (tax included)
6F, POP MART / DISNEY Mickey Family Cute Together Series Plush Keychain — ¥2,750 each (tax included)
6F, LEGO Store / LEGO Disney Toy Story Slinky Dog Bookend — ¥22,980 (tax included)
9F–11F, HANDS / DISNEY GREATEST MUSIC Jigsaw Puzzle — ¥4,950 (tax included)
Art Exhibition & Pop-Up Shop
The campaign features a limited-time exhibition and pop-up shops where noted artists present work themed around Mickey & Friends.
DISNEY | GALLERY TARGET "CONNECTIONS" Pop-Up Shop, Powered by ZOZOVILLA
Artists from GALLERY TARGET, a gallery that focuses on exhibiting and selling contemporary Japanese art — including work by Ayako Rokkaku — display and sell pieces featuring Disney characters as their motif.
A selection of items designed around these artworks will also be sold.
Dates: August 8 (Saturday) – 30 (Sunday), 2026
Venue: Shinsaibashi PARCO 14F, PARCO HALL
Admission: Free
Disney Summer Pop-Up Shop
A limited-time pop-up shop offers early sales of special art goods featuring Mickey & Friends, alongside merchandise for popular Disney, Pixar, Marvel, and Star Wars characters.
Dates: August 8 (Saturday) – 30 (Sunday), 2026
Venue: Shinsaibashi PARCO 14F, PARCO HALL
Disney Mickey & Friends with You / Flat Pouch — ¥1,430 (tax included)
Disney Mickey & Friends with You / Acrylic Double Keyholder — ¥1,430 (tax included)
Disney Mickey & Friends with You / Acrylic Mirror Sticker Collection — ¥1,430 (tax included)
Disney Mickey & Friends with You / Tote Bag — ¥3,850 (tax included)
Products shown are only a selection of what is available.
Original Campaign Visuals Around the District
Shinsaibashi PARCO is displaying the campaign's original visuals, styled around the world of Mickey Mouse & Friends, both inside and outside the building, in coordination with Daimaru Shinsaibashi and the Shinsaibashi-suji Shopping Street.
Music Jack: Special In-Store BGM Themed Around Mickey & Friends
During the campaign, the in-store BGM will be taken over by "Mickey's Mix Tape," a special playlist curated by Mickey featuring the lead track from Mickey Mouse's new official theme song, "What We Got（奇跡はきみと）," performed by King & Prince, and more. Enjoy Shinsaibashi PARCO's special shopping atmosphere.
Distributed by: Universal Music LLC
©Disney
Broadcast location: Inside Shinsaibashi PARCO
Period: August 8 (Saturday) – August 30 (Sunday), 2026 (23 days)
Notes:
- The playlist cover image may change.
- Data charges for streaming are the customer's responsibility.
- The in-store BGM can also be streamed on Spotify. Search "Mickey's Mix Tape" on Spotify to find the official playlist.
Disney Store SHINSAIBASHI PARCO Opens on the 5th Floor
Disney Store, the official retailer for Disney and Pixar original merchandise, is opening on the character floor at Shinsaibashi PARCO. With more than 40 stores nationwide plus the official online store, disneystore.jp, Disney Store offers shopping entertainment that lets visitors enjoy the fun that's unique to Disney.
Store: Disney Store SHINSAIBASHI PARCO
Opening date: August 26 (Wednesday), 2026
Location: Shinsaibashi PARCO 5F
