mifull Launches New "Summer Color Drop" Series with Retro Packaging and Seasonal Scents

Published: June 4, 2026
mifull Launches New "Summer Color Drop" Series with Retro Packaging and Seasonal Scents

Japanese lifestyle brand mifull, from EPIS Inc. based in Mino City, Gifu Prefecture, has released a new collection themed around "the colors of that summer, tucked away in a corner of memory." The "Summer Color Drop" series launched in late May 2026, bringing together items perfect for the approaching warm season — from cooling bath products to eye care essentials.

Items from the "Summer Color Drop" Collection

SODA POOL Cool Bath Powder (3 varieties)

This fizzing bath powder transforms a regular bathtub into a refreshing soda pool. A double-cooling effect from menthol and peppermint oil helps ease a heated body after a hot day. Baking soda and collagen-infused bathwater leave skin feeling smooth and refreshed after soaking.

Price: ¥220 (tax included ¥242) | Contents: 40g

SODA POOL Cool Bath Powder

Available in three fragrances:

Melon Soda scent / Clear Green water color

Lemon Squash scent / Clear Yellow water color

White Soda scent / Milky White water color

Melting Dew Sheet Mask (4 varieties)

Saturated with CICA and hyaluronic acid, this sheet mask provides a deep beauty essence treatment. Its smooth, melting texture penetrates deep into the skin, while sodium bicarbonate helps refine texture and minimize the appearance of pores for a plump, dewy finish.

Price: ¥320 (tax included ¥352) | Contents: 1 sheet

Melting Dew Sheet Mask

Four varieties are available, each targeting a different skin concern:

Melon Soda scent — For rough, uneven texture

For rough, uneven texture: CICA and baking soda gently care for roughness caused by dead skin cells and clogged pores. Four types of fruit extracts deliver a burst of fresh moisture for a smoother, more refined complexion.

Lemon Squash scent — For pores and dullness

For pores and dullness: Four types of vitamin C derivatives and AHA help hydrate dry, open pores and brighten dull skin. Recommended for intensive care after sun exposure.

White Soda scent — For dryness and skin irritation

For dryness and skin irritation: Enriched with lactic acid bacteria ferment and fermented beauty ingredients alongside CICA to help balance moisture in dry, sensitive skin, leaving a plump, softened feel.

Peach Soda scent — For lack of firmness and tired skin: Packed with water-soluble collagen and peach leaf extract to restore plump elasticity. An intensive overnight moisture treatment that can improve makeup application the next morning.

Sparkling Hand Soap (3 varieties)

Like liquid jewelry, this hand soap releases star-like glitter with every pump for a magical, foam-filled experience. A moisturizing veil of shea butter and argan oil protects hands with each wash.

Price: ¥780 (tax included ¥858) | Contents: 240ml

Sparkling Hand Soap

Available in three fragrances:

Melon Jelly scent

Lemon Squash scent

Cherry Soda scent

Cool Roll-On (3 varieties)

Evoking the sensation of ice clinking in a glass of soda water, this cooling roll-on is infused with CICA and argan oil for both a pleasant scent and skin care benefits. Applying it to the wrists or back of the neck provides a personal, cooling effect throughout the day.

Price: ¥1,200 (tax included ¥1,320) | Contents: 8ml

Cool Roll-On

Available in three fragrances:

Melon Soda scent

Lemon Squash scent

Cherry Soda scent

MAGIC HOUR Hot Eye Mask — 3-Pack (3 varieties)

A disposable hot eye mask that gently warms the area around the eyes. The subtle warmth, reminiscent of a sunset, makes for a relaxing moment of self-care.

Price: ¥520 (tax included ¥572) | Contents: 3 sheets

MAGIC HOUR Hot Eye Mask 3-Pack

Available in three fragrances:

Melon scent

Lemon scent

Peach scent

MAGIC HOUR Hot Eye Mask — 1-Pack (3 varieties)

A single-sheet version of the MAGIC HOUR Hot Eye Mask, ideal for trying out a single scent or keeping on hand for travel.

Price: ¥250 (tax included ¥275) | Contents: 1 sheet

MAGIC HOUR Hot Eye Mask 1-Pack

Available in three fragrances:

Melon scent

Lemon scent

Peach scent

The full "Summer Color Drop" collection is available at the EPIS official online shop.