BELLEMOND (ベルモンド), a brand operated by Fun Standard Co., Ltd. (Onojo City, Fukuoka), is holding a one-day app-limited time sale on Rakuten for its actress mirror handy fan, the "MiraHanaFAN" (ミラハナファン). The sale runs from May 1, 2026 (Friday) at 10:00 AM to May 2, 2026 (Saturday) at 9:59 AM, exclusively through the Rakuten Ichiba app.
The product attracted attention immediately after its launch, reaching #1 in the Rakuten "fan" ranking (as of April 12, 2026 data). Related reels posted on the brand's own Instagram and through influencer tie-ups have accumulated over 200,000 views combined, with buzz centering on the product's surprising cosmetic-like appearance.
A New Kind of Handy Fan That Brings the Joy of Cosmetics
The MiraHanaFAN combines a handy fan, an actress mirror (with light), and a compact into a single device — a new concept that lets you carry it like a cosmetics item. Beyond keeping cool, it also allows you to freshen up your appearance while out and about, making it a companion for hot-weather outings.
A Design Inspired by a "Magic Compact"
The product features an aurora-like luster and rounded form, and when the ring light glows softly, it takes on the presence of a "magic compact." The back surface changes color depending on the angle, adding a visually playful element. It is designed to be something that brings a small moment of delight each time it is opened.
Built-In Actress Mirror for Touch-Ups on the Go
The body is equipped with an actress mirror and LED light, making it useful for makeup touch-ups and appearance checks when away from home. It is designed to address both the need to cool down and the desire to look your best during the sweltering season — all with a single device.
Why the MiraHanaFAN Ranked #1 on Rakuten
The MiraHanaFAN shot to the top of Rakuten's rankings shortly after launch. Behind the attention is more than just the cute exterior. The compact and lightweight design, the convenience of 3-WAY usage (handheld, neck-strap, and stand), and the enjoyment of choosing from 5 colors have all been cited as reasons it stands out as a handy fan people want to carry every day.
"Looks Like Foundation" "Like a Magical Girl's Item" — SNS Reactions
In product reviews on shopping platforms and influencer tie-up posts, users have shared comments such as:
"I already have about three handy fans but I want this one anyway"
"It's like a magical girl's item"
"I thought it was a cosmetic at first"
"I never would have guessed it was a handy fan! I thought it was makeup"
"My daughter took it from me"
"The mirror is a big plus"
The reactions reflect interest not just in the appealing design, but also in its carry-worthy presence and functionality.
Rakuten Ichiba App-Limited Time Sale
Sale Period: May 1, 2026 (Friday) 10:00 AM to May 2, 2026 (Saturday) 9:59 AM
Sale Details: Purchasing through the Rakuten Ichiba app qualifies for the app-exclusive time sale price. A coupon must be obtained via the product page button before purchasing.
Rakuten Product Page: https://item.rakuten.co.jp/mobile123/b1768hdfmr/
The MiraHanaFAN is also available on Amazon.
Amazon Store Page: https://www.amazon.co.jp/stores/page/5EC5D29D-1BFA-47B1-8AA7-386A9DFC64C7?channel=PRT-B1768-260428
