Muica Snow Resort in Niigata Prefecture will begin operations for the 2025-2026 season on Saturday, December 27, 2025. The resort is operated by Hospitality Operations Co., Ltd., which manages hotels, ryokans, glamping facilities, ski resorts, golf courses, restaurants, and nursery schools across Japan under the "Smile Resort" brand.
Located just 3 km from the Muikamachi IC on the Kan-Etsu Expressway, Muica Snow Resort features a 200m-wide slope and offers diverse courses with varied layouts suitable for beginners to advanced skiers. The high-quality snow and well-maintained slopes provide panoramic views of Mt. Hakkai and the Echigo Sanzan mountain range, allowing visitors to enjoy the natural beauty throughout the seasons. Directly connected to the slopes, "Muika Onsen Hotel" features Muikamachi Onsen, designated as a National Health Resort Hot Spring, providing a relaxing stay to soothe fatigue after skiing.
Smile Resort Brand Movie Released
A brand movie showcasing the four seasons starting from winter and moments of "smiles" has been completed. The movie captures the premium resort experience in nature that Smile Resort provides.
Watch the Smile Resort Brand Movie
Slopes for Everyone from First-Timers to Advanced Skiers
Muica Snow Resort offers diverse areas for families and active visitors alike. The "Smile Kids Park," perfect for skiing and snow play debuts, features a snow escalator with a safe design that separates the sled-only area from the skiing area. Free sled rentals are available, allowing small children to enjoy snow play with peace of mind. For intermediate to advanced skiers seeking serious skiing, the ungroomed off-piste field at the top of the slopes is recommended. The three courses utilizing natural terrain offer maximum slopes of 33 degrees and dynamic skiing in powder conditions.
Family-Friendly Slope-Side Muika Onsen Hotel
Directly connected to the slopes, "Muika Onsen Hotel" is the ideal base for those who want to fully enjoy skiing and snowboarding. The hotel features Muikamachi Onsen, designated as a National Health Resort Hot Spring, offering a comfortable bathing experience to warm cold bodies. Dinner features a popular buffet highlighting local ingredients centered on Niigata Prefecture products, with diverse seasonal menu options. With spacious guest rooms and facilities for children, the hotel provides a comfortable environment for families and beginners alike. Enjoy a fulfilling snow resort stay combining the convenience of slope-side accommodation with the healing properties of a hot spring resort.
This Season's Campaigns and Events
Special Service Days by Day of the Week
[Every Tuesday] Women only! Lift tickets for 3,800 yen (Excluding: 12/30)
[Every Wednesday] Men only! Lift tickets for 3,800 yen (Excluding: 12/31, 2/11)
[Every Thursday] Ages 60 and over only! Lift tickets for 3,800 yen (Excluding: 1/1)
[Every Friday] Family (Adult + Elementary Student) only! Adult 1-day ticket + Elementary student 1-day ticket for 5,500 yen (Excluding: 1/2, 3/20)
[3rd Sunday] Elementary students and under only! Free children's lift tickets
[Every 6th, 16th, 26th] Purchase 1-day or 4-hour lift tickets with cash at on-site lift ticket sales and receive a 50% OFF ticket for next visit
Ski Resort Opening Day December 27 (Sat)
- 1-day lift tickets for 2,000 yen
Ski Day January 12 (Mon, Holiday)
- Purchase 1-day or 4-hour lift tickets and receive a half-price lift ticket for next visit
Final Week March 23 (Mon) to March 29 (Sun)
- Purchase 1-day or 4-hour lift tickets with cash at on-site lift ticket sales and receive a 1-day lift exchange ticket for next season
Lift Prices and Operating Period
Operating Period: December 27, 2025 (Sat) to March 29, 2026 (Sun)
Operating Hours: 8:00 AM to 4:00 PM
Lift Prices:
- [1-Day Ticket] Adults: 5,500 yen / Junior High and High School Students: 4,200 yen / Elementary Students: 2,800 yen
- [4-Hour Ticket] Adults: 4,600 yen / Junior High and High School Students: 3,400 yen / Elementary Students: 2,200 yen
About Muica Snow Resort
Facility Name: Muica Snow Resort
Location: 2910-114 Oguriyama, Minami Uonuma City, Niigata Prefecture 949-6636
TEL: 025-773-3311
Access:
- By Car: Approximately 5 minutes from Muikamachi IC on the Kan-Etsu Expressway
- By Train: Approximately 10 minutes by free shuttle bus (weekends and holidays only) from Muikamachi Station on the JR Joetsu Line/Hokuhoku Line
Slopes: Summit 748m / Base 348m / Maximum Run Distance 2,812m / 12 Courses / 4 Lifts
Course Levels: Beginner 35% / Intermediate 40% / Advanced 25%
Official Website: https://www.muikamachi.com/ski/
