Morght Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Doi), which operates the sleep brand NELL, is releasing original sheets and roomwear featuring Pokémon's Magnemite. The NELL×COIL COLLECTION goes on sale Tuesday, September 1.
Official site: https://nell.life/lp/nell_coil
The Concept: "The More Magnemite, the Better, Of Course."
The comfortable feel of NELL's bestselling NELL Mattress comes down to the pocket coil, a construction of hundreds of individual springs that eases the body's strain during sleep.
Yet according to an independent survey*, when people who currently own a mattress were asked why they chose it (multiple answers allowed), only 7.8% cited "because it's made with pocket coils."
Wanting to spread the word about pocket coils in a more approachable way, NELL turned to a Pokémon that shares part of its name with the material: Magnemite.
Magnemite, I choose you.
NELL×COIL concept video: https://youtube.com/shorts/ZXIWherS-6A
*Based on an internal survey of 25,620 men and women nationwide, ages 20s to 60s, conducted June 11–17, 2026, via internet research.
NELL × COIL Original Collection
Playing on the pocket coils that support NELL's sleep products, the collection is covered in an all-over pattern of Pokémon sleeping while watched over by Magnemite, finished in calm tones that fit an adult's bedroom.
The sheets and pillowcases use a NanoFine fabric treatment that curbs the bacteria responsible for sweat odor, along with wrinkle-resistant stretch fabric and a smooth, rayon-blend feel — combining Pokémon's charm with everyday comfort.
A Poké Ball-Patterned Box That's Fun to Open
Items in the collection arrive in an original NELL×COIL box: the front is designed to look like a Poké Ball, while the back reveals a swarm of Magnemite. Buyers who open the box will also find an original message printed inside, making the collection fun from the moment it arrives through to unboxing.
Lineup
- Box Sheet — from ¥8,500 (tax included)
- Duvet Cover — from ¥10,000 (tax included)
- Pillow & Pillowcase Set — ¥23,500 (tax included)
- Roomwear — ¥12,800 (tax included)
Several other set products are also available.
Where to Buy
NELL Official Site
https://nell.life/nell_coil
Pre-orders open at 12:00 PM (noon) on Tuesday, September 1, on the NELL official site. General sales through the retailer below begin at 12:00 PM (noon) on Monday, September 7, 2026. Pre-orders close once the allotted quantity is reached.
Bic Camera Yurakucho (from September 7)
The Pillow & Pillowcase Set is not sold at Bic Camera. Check Bic Camera Yurakucho's own store website for business hours.
NELL's official social media accounts will share updates on the collaboration, along with the hashtags #NELL, #コイル, and #めちゃいるコイル.
Pokémon's 30th Anniversary
Pokémon marked its 30th anniversary on February 27, 2026, three decades after the release of Pocket Monsters Red and Green. To celebrate, a series of projects are being rolled out around different themes, with "sleep" as the latest. More details are available on the official 30th anniversary site.
https://www.pokemon.co.jp/30th/
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Pocket Monsters, Pokémon, and Pokémon are trademarks of Nintendo, Creatures Inc., and GAME FREAK inc.
