New Era Releases Pokémon 30th Anniversary Collection on November 20

Published: November 6, 2026
New Era Releases Pokémon 30th Anniversary Collection on November 20

New Era, a global sports and lifestyle brand, will release a collection commemorating the 30th anniversary of Pokémon on November 20 (Friday). The items go on sale at New Era stores, the New Era official online store, and New Era retailers nationwide.

Note that some items are not available at every store. Check in-store stock availability on this page.

The collection features Bulbasaur, Venusaur, Charmander, Charizard, Squirtle, Blastoise, Pikachu, Ditto, Eevee, Mewtwo, Mew, and Pichu, each rendered in delicate embroidery. The lineup also includes caps, T-shirts, tote bags, and neck pouches with special designs incorporating the 30th anniversary logo. Including the kids' caps and T-shirts, there are 25 styles in total, making this a collection that kids and adults alike can enjoy.

Lineup

All prices include tax.

59FIFTY® — ¥7,700

59FIFTY®

59FIFTY®

9FORTY™ A-frame Trucker — ¥5,500 each

9FORTY™ A-frame Trucker

9TWENTY™ — ¥4,950 each

9TWENTY™

9TWENTY™

Short Sleeve Cotton T-Shirt — ¥6,050 each

Short Sleeve Cotton T-Shirt

Short Sleeve 3Pack T-Shirts — ¥11,000 (set of 3)

Short Sleeve 3Pack T-Shirts

Tote Bag — ¥4,620 each

Tote Bag

Neck Pouch — ¥4,400

Neck Pouch

Kids Lineup

Youth 9FIFTY™ — ¥4,950 each

Youth 9FIFTY™

Youth 9TWENTY™ — ¥4,400 each

Youth 9TWENTY™

Youth Short Sleeve Cotton T-Shirt — ¥5,280 each

Youth Short Sleeve Cotton T-Shirt

See the full collection lineup on the New Era official online store.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.