New Era's 2026-27 "NEW ERA SNOWBOARDING" Collection Goes on Sale October 8 Ahead of the Snow Season

Ahead of the main snow season, New Era, the global sports and lifestyle brand, is releasing its latest NEW ERA® SNOWBOARDING collection for the 2026-27 season. It goes on sale in stages from October 8 (Thursday) at the New Era Shinjuku South, Chiba, Shinsaibashi, Sendai and Sapporo stores, and at the official online store.

Some items are not available at every store. Check store inventory here.

The collection combines the functionality needed on snowy mountains with New Era's distinctive design. Centered on the snow jacket and snow pants that serve as outerwear, it also includes a pullover hoodie that works as a mid-layer, along with accessories such as socks and gloves, offering a complete look for the slopes.

In addition to water resistance of 10,000 mm or more and moisture permeability of 5,000 g/m²/24hr or more, the snow jackets and snow pants use DRYERA, which features full-seam processing to keep water from entering through the seams and a water-repellent finish on the fabric surface. The SNOW JACKET TECH MOUNTAIN and SNOW PANTS TECH MOUNTAIN also come with a powder guard that helps keep snow out of the garment while riding or after a fall, and ventilation that reduces stuffiness inside the clothing. Other models feature the wordmark logo or piping accents.

The pullover hoodie, which also works as a mid-layer under outerwear, offers high warmth thanks to its plush thickness, along with water repellency, in a roomy oversized silhouette.

For accessories, the lineup includes snow sports socks designed in a length suited to snowboard and ski boots, with extra cushioning in the areas of the foot that need it. The snow gloves use waterproof material and come in mitten and five-finger types with goatskin on the grip surface. The collection pays close attention to comfort and practicality on the snow.