A special Railway Day campaign featuring exclusive train-themed bottle covers designed by OJICO begins October 7, 2025, at NewDays stores within JR East stations and JR Tokai Retailing Plus stores.
The campaign, implemented by Itoen Co., Ltd. (headquartered in Shibuya, Tokyo, President: Daisuke Honjo), offers six different bottle cover designs featuring popular trains and bullet trains. The bottle covers are designed by OJICO (Channel H Co., Ltd., headquartered in Kanazawa, Ishikawa Prefecture, CEO: Hiroki Koshihara), a brand known for its playful apparel and accessories under the theme "I don't want a T-shirt that isn't fun."
Customers who purchase a 600ml bottle of "Oi Ocha Green Tea" will receive one of the exclusive bottle covers while supplies last.
JR East Product Licensed, JR Central Approved, JR West Product Licensed
From left: Doctor Yellow, Tokaido Shinkansen, Tokaido Line 311 Series, Cassiopeia, Komachi, and Hayabusa.
OJICO's playful T-shirt designs come to life on bottle covers.
The Tokaido Line 311 Series and Cassiopeia, both of which completed their final runs this year, appear as limited designs exclusive to this campaign.
JR East Product Licensed, JR Central Approved, JR West Product Licensed
Campaign Details
Location: NewDays, NewDays KIOSK, PLUSTA, BellMart KIOSK, Grand KIOSK, Gift KIOSK, KIOSK, Precious Deli, Precious Deli & Gift, Delica Station
Premium Gift: NewDays and JR Tokai Retailing Plus Exclusive - OJICO Design "Train Bottle Cover" (6 designs total)
Qualifying Product: "Oi Ocha Green Tea" 600ml PET bottle
Start Date: October 7, 2025 (Tuesday)
*Campaign ends when supplies run out.
*Not available at some stores.
