Three new cat characters have been announced as the official 2026 nyanbassadors for Nyanguhaku, a cat-themed stationery and goods market event. Illustrated by Yuka Butter specifically for the event, the characters are distinguished by their "deadpan" expressions. They will make their debut at Nyanguhaku Vol.2, scheduled for June 20 (Saturday) and June 21 (Sunday), 2026, at the Tokyo Metropolitan Industrial Trade Center, Taito Hall.
Meet the 2026 Nyanbassadors
The three nyanbassador characters each have their own distinct personality.
Hachiware
A devoted fan of the Nyanguhaku fairy tale "Red Riding Hood," Hachiware tends to toss any interesting stationery or goods into a basket for safekeeping. The black markings on Hachiware's coat are detachable — serving as a disguise to conceal true identity. Rumored to be a beautiful white cat underneath, Hachiware carries an air of mystery.
Chatoora
A first-year student at Nyangu University Elementary School, Chatoora is a friendly, affectionate character who warms up to new acquaintances right away. Fueling up with favorite taiyaki (fish-shaped pastry) before diving into full-on "treasure hunting," Chatoora ends up lounging belly-up after a thoroughly satisfying day.
Grey
A journalist for the Nyangu Journal, Grey uses a favorite fountain pen to jot down anything worth noting. Whenever a new notebook appears, Grey gently touches the paper first — then quietly sniffs it, performing a full Flehmen response.
The Legend of the Nyanbassadors
According to an old Nyanguhaku legend, only cats beloved by the ink fairies can become nyanbassadors. One night under a full moon, Hachiware (a devotee of fairy tales), Chatoora (who opens their heart to everyone), and Grey (who can hear the voice of paper) each discovered a mysterious invitation.
Guided by it, they wandered through the Nyanguhaku venue after closing hours and, before the Fountain of Ink, were bestowed with the mark of the nyanbassador.
Since then, the stationery recommended by these three is said to bring small strokes of luck to whoever owns it. Though some visitors report being unable to resist buying more stationery than planned whenever a white cat appears in the venue.
Exclusive Merchandise on Sale at the Venue
Nyanguhaku original merchandise featuring the new characters will be sold on-site at Nyanguhaku Vol.2.
Sales period: June 20 (Saturday) and June 21 (Sunday), 10:00 AM to 5:00 PM
Location: Tokyo Metropolitan Industrial Trade Center, Taito Hall, 7F (2-6-5 Hanakawado, Taito-ku, Tokyo)
A separate entry ticket is required to purchase merchandise inside the venue.
Merchandise lineup:
- Original sticker: ¥300 (tax included)
- Original tote bag: ¥1,900 (tax included)
- Original clear file (2 designs): ¥500 each / ¥900 for a set of 2 (tax included)
- Original sticker book: ¥1,500 (tax included)
- Original pin badge (5 designs): ¥350 each / ¥1,000 for 3 / ¥1,500 for 5 (tax included)
Merchandise purchase bonus: Anyone who purchases at least one item will be invited to buyer-only events set up within the venue, including a sticker trading meet-up and an unlimited stamping booth.
The sticker trading meet-up has limited capacity. Advance reservation is available at: https://east-group.co.jp/news/1517/
Purchases made at the Nyanguhaku Vol.2 venue booth are also eligible.
Exhibitors (as of May 29, 2026)
aip - / Atelier Limams nenetan / ant's Handmade Market / CapeTek / Catmint (キャットミント) / Cherish365 / ddingddong / hime&me (ひめめ) / HOW HOUSE / INONEKO / Kinotorico / koeda / kumineco / Kururi Stamp / lapin-blanc / Leather works Plantago / MINT STORE / myao.cat / Natsumi Otsuka / NEKO Dairy かルル / nekoto / niboshi / otoka / Pottery Nagomi / PooksWorks / ReShelly / Ricota / Sasarado / soror factory / studio BIT / TAROPI / TETETETAINMENT / yotsuba. / アイシングクッキーミネット / アトリエ Katachi / いろはねこやさん / えると和 / おがわなおこ / ガトリブレ / くれよん画家RYO / しろいねこドヒちゃん / スムスム・スタジオ (SEUMSEUM STUDIO) / だいこくの猫絵屋さん / とことこサーカス / 虹猫本舗 / 猫と紙切れ byヲカシナイヲ / 猫の刺しゅう屋さん Cussier / 猫の手 / 猫の手づくり首輪 こげねこ / 猫屋 / ネコソダテ / ねっこねこ堂 / びびくろ文具店 / ふわふわアパート / ぼらがま工房 / マナベケイコのおかしな文具店 / みいくろ菓子工房 / 読売新聞「猫ピッチャー」 / わら筆もじ屋 (listed in Japanese syllabary order)
Exhibitor lineup is subject to change.
About Nyanguhaku
Nyanguhaku is a marketplace event for cat-themed stationery and goods, bringing together cat-designed stationery and everyday items from across Japan. Visitors can find favorites that blend cuteness and practicality for everyday life. This edition also features a special section for cat-related products, including bibs, hammocks, and toys for cats.
Event Details
Event: Nyanguhaku Vol.2
Dates: June 20 (Saturday) and June 21 (Sunday), 2026, 10:00 AM to 5:00 PM
Venue: Tokyo Metropolitan Industrial Trade Center, Taito Hall, 7F
Address: 2-6-5 Hanakawado, Taito-ku, Tokyo 111-0033
A special gift will be provided to all attendees upon entry.
Tickets
Advance tickets (first-come, first-served)
- Sales period: May 12 (Tuesday), 2026, 10:00 AM – June 19 (Friday), 11:59 PM
- Price: ¥800 (tax included)
Tickets available at: https://eplus.jp/nyanguhaku/
Children in elementary school and below: up to 2 per group admitted free.
Same-day tickets will be available at the door for ¥1,000 (tax included).
Ticket quantities are limited and sales periods are subject to change without prior notice.
