Sanrio Character Park Harmonyland Opens Its First Christmas Market on November 13 With 9 Booths of Christmas Food and Goods

Published: November 9, 2026 •
Sanrio Character Park Harmonyland Opens Its First Christmas Market on November 13 With 9 Booths of Christmas Food and Goods

Sanrio Character Park Harmonyland (Hiji Town, Oita) will hold the Christmas event HARMONYLAND CHRISTMAS from Friday, November 13 through Friday, December 25, 2026. The main attraction is the "Christmas Market," which makes its first appearance at the park, and details of its booths and products have now been announced.

For event details, visit: https://www.harmonyland.jp/sp/christmas26/index.html

This year's theme is "Harmonyland Christmas Market," a Christmas created together by the characters and guests. The new Christmas Market opens in Harmony Park, where visitors can enjoy food, merchandise, and photo spots.

The market has nine booths in total for food and merchandise. Items include kabosu jam from 食工房 風曜日 湯布院 and candied fruit from SUNRISE CAFE, along with winter treats and drinks such as Popcorn Cake, Pretzel, and Hot Chocolate. The lineup also includes items for Christmas shopping.

At the center of the market area stands a symbol tree about 8 meters tall, made from a real tree from the Kokonoe forest (九重の森) in Oita Prefecture.

The market also has photo spots that reflect the "Harmonyland Christmas Market" theme, and a stamp rally that visitors can join while shopping. On weekdays only, characters in Christmas costumes will help hand over mugs to purchasers. Visitors can spend time at the market eating, shopping, and taking photos.

Nine Booths of Christmas Food and Goods at the Christmas Market

The Christmas Market debuts in Harmony Park, with food and merchandise booths offering warm food and sweets for the season as well as items for Christmas shopping. 食工房 風曜日 湯布院 and SUNRISE CAFE are among the participating shops, and the lineup includes easy-to-eat-while-walking items such as Furifuri Potato and Marshmallow Skewers.

  • Location: Harmony Park

All prices include tax.

Food Booths

  • Popcorn Cake (L) — ¥1,200
  • Popcorn Cake (S) — ¥800
  • Pretzel — ¥900
  • Sweets Roll — ¥850
  • Manmaru Set (まんまるセット) — ¥750
  • Non-alcoholic Amazake Soy Latte — ¥400
  • Hot Chocolate — ¥400

食工房 風曜日 湯布院

  • Pawpaw Jam — ¥1,188
  • Fig Jam — ¥1,188
  • Blueberry Jam — ¥1,188
  • Yuzu Jam — ¥972
  • Carrot and Apple Jam — ¥680
  • Whole Mandarin Orange Jam — ¥648
  • Peach Jam — ¥1,188
  • Nankoume Plum Jam — ¥648
  • Kabosu Jam — ¥648
  • Pear Jam — ¥648
  • Kabosu Drink — ¥400
  • Kabosu Squash — ¥400

SUNRISE CAFE

  • Gelato Daifuku Milk — ¥700
  • Gelato Daifuku Yogurt — ¥700
  • Gelato Milk — ¥500
  • Gelato Yogurt — ¥500
  • Furifuri Potato — ¥600
  • Mochimochi Ball — ¥600
  • Capsule Cotton Candy — ¥500
  • Candied Strawberry — ¥600
  • Candied Grape — ¥600
  • Candied Apple — ¥800
  • Marshmallow Skewer — ¥500

Merchandise Booths

  • Mug — ¥2,200
  • Blanket — ¥2,420
  • Hoodie (130 cm) — ¥7,150
  • Hoodie (L) — ¥7,700
  • And more

  • Mini Hair Clip Ribbon — ¥1,870 each
  • Hairpin Set Ribbon — ¥1,430 each
  • White Ribbon Mini Hair Clip — ¥1,870 each
  • Organza Hair Tie — ¥1,650 each

Stamp Rally While You Shop

A stamp rally takes place at the Christmas Market. Visitors receive one stamp per purchase at participating shops, and those who collect five stamps receive an original pin-back badge. It is a fun way to visit the various shops at the market while shopping.

  • Location: Harmony Park

Weekdays Only: Characters Help Hand Over Your Mug

On weekdays only, a character dressed in a Christmas costume helps hand over the mug to guests who buy the original mug at the Christmas Market during the event time. It adds a special moment with a character to your Christmas Market shopping.

  • Dates: Weekdays only (excluding national holidays)
  • Location: Harmony Park
  • Time: 1:30 PM–1:50 PM
  • Capacity: 20 groups
  • Appearing characters: One character, changing daily
  • Eligibility: Guests who purchase the original mug at the Christmas Market during the event time

Notes:

  • Only one photo is taken per group.
  • Lining up starts at 1:20 PM. Please do not line up before 1:20 PM or join the line partway after it has formed.
  • Reception may close earlier than the scheduled time.
  • The event is canceled in rainy weather.

HARMONYLAND CHRISTMAS Overview

Story:

This Christmas, the "Harmonyland Christmas Market" opens at Harmonyland. It is a Christmas market created together by the characters and guests. Photos taken together, warm meals shared, and moments that bring unexpected smiles: every memory adds to the sparkle of the market. Guests can spend time with the characters and make their own winter memories.

Event highlights:

  • The "Christmas Market" debuts at Harmonyland, with a symbol tree about 8 meters tall made from a real tree from the Kokonoe forest (九重の森) in Oita Prefecture
  • Details of all nine booths announced, plus photo spots, a stamp rally, and a weekday-only event in which characters help hand over mugs (newly added)
  • Christmas-limited live show "MERRY WHITE CHRISTMAS"
  • "Parade Parallel – Christmas ver." (this winter is the last chance to see the Christmas version)
  • "MERRY WHITE CHRISTMAS Special Greeting"
  • "CHRISTMAS BINGO," in which characters in Christmas costumes appear on a rotating daily basis
  • HARMONYLAND CHRISTMAS limited-edition goods and limited-time food

Notes:

  • Images are for illustration purposes.
  • The information in this article is current as of Monday, November 9 and is subject to change.