Ocean Bottle, a sustainable bottle brand from the UK, is making its full-scale debut in Japan at 1:00 PM on Friday, July 31, 2026, at authorized retailers nationwide and the official online store. Tsuda Shokai Co., Ltd., a company founded in 1936 that is based in Kobe and handles overseas outdoor and lifestyle brands, has become the official Japan distributor for the brand.
Official Website: https://tsudakobe.jp/pages/ocean-bottle
Turning Everyday Hydration Into Action to Protect the Ocean
Ocean Bottle is a sustainable bottle brand born in the UK in response to the problem of ocean plastic. Rather than buying single-use items, the brand started from the idea of choosing one bottle to use for a long time, turning that everyday choice into concrete support for protecting the ocean.
At the core of the brand is a system called "1 for 1000." For every Ocean Bottle bottle or flask purchased, the brand supports the collection of the equivalent of 1,000 plastic bottles' worth of ocean-bound plastic (11.4 kg by weight). The funds go toward collecting plastic before it reaches the ocean, in partnership with coastal collection partners and communities.
As interest in the SDGs and sustainability grows, Ocean Bottle proposes continuing to express environmental awareness naturally through a design people want to carry every day, rather than through sacrifice or obligation. Its appeal lies in making eco-friendly choices something that fits easily into daily life, rather than a special effort.
The design was created in collaboration with the Norwegian product design studio "K8," combining simple, beautiful European styling with strong functionality. Vacuum insulation for keeping drinks hot or cold, a dual-opening structure that offers a choice of drinking spouts, and dishwasher-safe ease of care all come together in a bottle meant to be used everywhere, from the daily commute to the office, the outdoors, and gift-giving.
The brand has also earned "B Corp" certification, an international standard given to companies that prioritize responsibility to the environment and society. By bringing together design, functionality, and social impact in a single product, Ocean Bottle appeals both to environmentally conscious users and to those looking for gifts with meaning behind them.
Ocean Bottle states on its official website that it has supported the collection of more than 24 million kg of ocean-bound plastic to date. Rather than simply claiming to be environmentally friendly, the brand makes the impact of each purchase clear, making sustainable choices feel more accessible and tangible.
Sales Overview
Sales Start Date
- 1:00 PM, Friday, July 31, 2026
Sales Channels
- Authorized retailers nationwide and the official online store
Product Lineup
ORIGINAL
This flagship Ocean Bottle model combines design, functionality, and environmental contribution. Its standout feature is the "dual opening" structure, which opens both at the drinking spout and at the shoulder of the bottle. This makes it easy to add ice and to wash thoroughly inside after use, keeping it hygienic. Vacuum insulation keeps drinks at temperature, and it is dishwasher-safe, making it well suited to everyday use.
Sizes: 500ml / 750ml / 1L
Price: ¥5,500 / ¥6,490 / ¥7,480
Colors: Black / Forest Green / Ocean Blue / Rock Grey / Sand Stone / Sun Orange
GO SPORTS
Designed for easy drinking on the move, whether at a desk, commuting, working out, or on weekend plans. A 100% leak-proof flip-top lid and built-in straw make it easy to drink until the last sip. Whether out and about or relaxing, this insulated stainless steel bottle allows for hydration anywhere.
Sizes: 500ml
Price: ¥6,270
Colors: Black / Forest Green / Ocean Blue / Rock Grey / Sand Stone / Sun Orange
BREW COFFEE FLASK
A lockable, 360-degree leak-proof lid lets you enjoy your drink from any angle. Because it locks completely shut, it can be carried safely inside a bag.
Sizes: 350ml
Price: ¥5,720
Colors: Black / Forest Green / Ocean Blue / Rock Grey / Sand Stone / Sun Orange
Product Lineup: https://tsudakobe.jp/collections/ocean-bottle
Original Tote Bag Gift Campaign for Advance Purchasers
To celebrate the brand's Japan debut, Tsuda Shokai's online store is offering advance orders.
Customers who purchase Ocean Bottle products during the advance order period will receive an original logo tote bag while supplies last. The tote bag is made from recycled PET material using OBP (ocean-bound plastic, meaning plastic at risk of flowing into the ocean). Like the bottles themselves, it is an item that keeps everyday attention on the ocean.
Note: This campaign has limited quantities and will end when sales begin on July 31.
Official Website / SNS
Official Online Store
https://tsudakobe.jp/collections/ocean-bottle
Instagram (Ocean Bottle)
