ANSWER DEEP CARE, a new unisex hair care line, is coming to OCEAN TRICO — the brand produced by OCEAN TOKYO, a hair salon with a long list of No. 1 awards in Japan's men's hair industry.
OCEAN TRICO, which has built up support especially among men, is expanding into a new series designed for everyday hair care regardless of gender. The line focuses on keratin, the main component of hair, combining five types of keratin (*1) with moisturizing and repairing ingredients such as collagen and ceramide.
Formulated with an emphasis on rich lather and a moisturized finish, ANSWER DEEP CARE cares for hair that tends to feel dry or frizzy, leaving it smooth and manageable.
Pre-launch sales begin on September 11, 2026 (Friday) at 19 Loft stores nationwide and on the Loft Net Store, followed by a nationwide drugstore rollout starting October 20, 2026.
Product Features
ANSWER DEEP CARE is a new series focused on rich lather and a moisturized finish for everyday hair care.
ANSWER DEEP CARE Shampoo — 400mL, 1,760 yen (tax included)
Formulated with five intensive care ingredients (*1) and amino acid-based ingredients (*2).
A balanced blend of multiple cleansing ingredients is designed to deliver rich lather along with a moisturized finish.
The formula also includes the moisturizing and repairing ingredients five types of keratin (*1), hydrolyzed collagen, and ceramide, bringing moisture to dry, frizz-prone hair for a smoother, more hydrated feel.
ANSWER DEEP CARE Treatment — 400mL, 1,760 yen (tax included)
A new formula packed with hair-repairing ingredients for lasting moisture and smoothness.
Conditioning ingredients that adhere easily to hair (*3) leave even the ends smooth and manageable. The treatment also contains the moisturizing and repairing ingredients five types of keratin (*1), low-molecular-weight collagen, and silk, designed to care for hair from both the inside and the outside.
*1: Hair-repairing ingredients — Isostearoyl Hydrolyzed Keratin (Wool) / Hydroxypropyltrimonium Hydrolyzed Keratin (Wool) / Hydrolyzed Keratin (Wool) / Steardimonium Hydroxypropyl Hydrolyzed Keratin (Wool) / Hydrolyzed Keratin (Cashmere Goat)
*2: Cleansing ingredients — Sodium Lauroyl Methyl Alaninate / Sodium Cocoyl Glutamate / Sodium Cocoyl Methyl Taurate
*3: Meadowfoam Delta-Lactone / Dimethicone
The 5D Intensive Care Formula
Focusing on keratin, the main component of hair, the line blends five different types of keratin.
Combining keratins with different properties helps repair damaged hair, leading to smooth, manageable results.
By combining oil-soluble keratin, cationized keratin, and other keratins with different properties, the formula works on hair from both the inside and the surface.
*Conceptual image of keratin
Product Lineup
(From left)
- OCEAN TRICO ANSWER DEEP CARE Shampoo — 400mL, 1,760 yen (tax included)
- OCEAN TRICO ANSWER DEEP CARE Treatment — 400mL, 1,760 yen (tax included)
- OCEAN TRICO ANSWER DEEP CARE Shampoo Refill — 350mL, 1,320 yen (tax included)
- OCEAN TRICO ANSWER DEEP CARE Treatment Refill — 350mL, 1,320 yen (tax included)
- OCEAN TRICO ANSWER DEEP CARE 1-Day Trial — 10mL + 10mL, 143 yen (tax included)
Release Date
Pre-launch sales begin on September 11, 2026 (Friday) at 19 Loft stores nationwide and on the Loft Net Store.
A nationwide drugstore rollout follows starting October 20, 2026.
About OCEAN TRICO
OCEAN TRICO was developed jointly with the hugely popular hair salon OCEAN TOKYO, under the concept of "bringing professional technique into everyday life." Learn more at oceantrico.com.
The salon now operates 12 locations across Japan, with a staff of about 200 and a combined social media following — across X (formerly Twitter), Instagram, YouTube, and TikTok — of more than 3 million.
At Japan's largest hair contest, the Hot Pepper Beauty Award, representative director Takuya Takagi (高木琢也) became the first stylist in the contest's history to win three years in a row, earning him a place in the award's hall of fame. Stylists Naosuke Idei (出井直助) and Yuto Hidaka (日高雄斗) have since also earned the No. 1 title. The salon has won the No. 1 title seven times.
At the KAMI CHARISMA AWARD, known as beauty's answer to the Michelin Guide, the salon has received 56 awards since its founding.
OCEAN TOKYO is a group of stylists whose work goes beyond hairdressing into genuine entertainment. Based in Harajuku, this "monster salon" has built a new model for what a hair salon can be, drawing young people from across the country and earning particular popularity among men.
Led by charismatic stylists known both for their skill and their large social media followings, the salon marks its 13th anniversary in 2026 and continues to draw significant attention.
