About Oni no Oyatsu
Oni no Oyatsu is a sweets brand that accompanies you through your daily struggles. When small irritations and frustrations bring out your inner "Oni" (demon), Oni no Oyatsu offers a moment of respite.
Perfect as a reward for yourself or as a thoughtful gift for someone else.
About the EC Site
The EC site opened on November 1, 2025. The cheesecake sandwiches, previously available only at pop-up shops, can now be purchased online for the first time.
The products are delivered frozen to preserve their fresh flavor.
About the Product
These palm-sized cheesecake sandwiches feature rich fresh cheesecake nestled between soft cookies. Developed in-house at their own factory with a goal of creating delicious sweets that appeal to everyone regardless of age or gender, this popular product has sold approximately 48,000 units annually under other brand names.
Now launching as the signature product of "Oni no Oyatsu" with new flavors.
Product Name: Cheesecake Sandwich
Price: 6-piece set - 2,340 yen (tax included)
Shelf Life: When delivered frozen, shelf life is 45 days or more. *Please consume within 2 days after thawing.
Event Store Schedule
Oni no Oyatsu's event store schedule will be announced on the official EC site and official Instagram.
Pop-up Shop at Tokyo Solamachi
Sales Period: November 1, 2025 to November 30, 2025
Sales Location: Tokyo Skytree Town, Tower Yard 2nd Floor, Special Venue at Location No. 5
Business Hours: 10:00 AM to 9:00 PM
Limited-time Shop Page: https://www.tokyo-solamachi.jp/shop/2242/
Brand Information
Name: Oni no Oyatsu
Brand Site: https://onino-oyatsu.com/
Brand Concept
Everyone harbors a demon in their heart.
Frustrated when things don't go well.
Irritated by unkind words.
Anxious from continuous tension.
When your inner demon shows its face, it's time for Oni no Oyatsu.
Soft cookies and melting cheesecake.
Take a bite, sweetness spreads. Ah, happiness.
Conversations bloom everywhere. Ah, joy.
The demon quietly returns to the mountains.
About Art Direction
The brand's art direction is handled by GRAPH, led by designer/artist Kazunari Kitagawa. The mysterious character "Oni-kun," a stylized demon symbol, unfolds a storybook-like narrative alongside sweets that can make even inner demons smile.
GRAPH: https://www.moshi-moshi.jp/
Social Media
The latest information is shared on the following accounts:
Instagram: @onino_oyatsu
TikTok: oninooyatsu2025
