ParaDo at 7-Eleven Launches Limited-Edition Summer Festival Cosmetics Collection

Published: June 10, 2026
ParaDo at 7-Eleven Launches Limited-Edition Summer Festival Cosmetics Collection

ParaDo, the cosmetics brand carried at 7-Eleven convenience stores, is releasing a summer festival-themed limited-edition collection at 7-Eleven locations across Japan. Sales begin rolling out from June 5, 2026 (Friday), with availability varying by store. The collection is planned to be on sale through approximately October 2026, while supplies last.

The lineup features three items: a powdery foundation in limited-edition packaging, a set of mini nail polishes, and a lip essence rouge — all inspired by the classic Japanese summer festival experience.

Powdery Foundation in Limited Fox Mask Packaging

ParaDo Powdery Foundation EX

ParaDo Powdery Foundation EX (2 shades / Limited-edition design)
SPF35 / PA+++ / 6.5g / Mirror and sponge included

  • Price: 1,200 yen (tax included: 1,320 yen) per shade
  • Release date: Rolling out from June 5, 2026 (Friday)
  • Limited quantity. Availability varies by store.

The foundation comes in limited-edition packaging featuring a fox mask motif inspired by summer festival imagery. Formulated with high-light-reflectance Airy Bright Powder in generous concentration, it visually blurs the appearance of pores with a single application for a light, airy finish. A sebum-binding powder also helps keep the look clean throughout the day.

OC10 Light Ocre

OC10 Light Ocre

OC20 Ocre

OC20 Ocre

Mini Nail Polishes Inspired by Festival Stall Treats

ParaDo Mini Nail

ParaDo Mini Nail (4 shades / 4.0ml each)

  • Price: 400 yen (tax included: 440 yen) per shade
  • Release date: Rolling out from June 19, 2026 (Friday)
  • Limited quantity. Availability varies by store.

The popular mini nail series returns with four shades evoking classic summer festival fair games and snacks — candy apple, ramune soda, takoyaki, and balloon fishing.

RD15 Candy Apple

RD15 Candy Apple
A glossy, transparent red with the melting sweetness and shine of a candy apple.

BL18 Ramune

BL18 Ramune
A refreshing mint blue with silver, blue, and yellow "carbonated-style" glitter, evoking the sparkle of a ramune soda.

BR13 Takoyaki

BR13 Takoyaki
A sheer brown base with "aonori-inspired" glitter that shimmers in blue, cyan, purple, and red.

BL19 Balloon Fishing

BL19 Balloon Fishing
A muted, pale blue with a hint of red — cool and understated for summer fingertips.

Festival-Ready Lip Essence Rouge in Limited Shade

ParaDo Essence Rouge S OR01

ParaDo Essence Rouge S OR01 (Limited shade)

  • Price: 900 yen (tax included: 990 yen)
  • Release date: From June 19, 2026 (Friday)
  • Limited quantity. Availability varies by store.

Approximately 80% of the formula is made up of moisturizing ingredients, so a separate lip balm is not needed. The richly pigmented formula covers uneven lip color and delivers a vibrant, long-lasting finish from the first application.

OR01 Sunset Goldfish

OR01 Sunset Goldfish (Limited shade)
A warm orange-red inspired by goldfish glittering in the evening sun, with delicate blue shimmer for a glossy, luminous lip.

ParaDo Essence Rouge S product shot

Prices may vary by store. All prices include 10% consumption tax. Products are subject to sell-out or discontinuation without notice. Some stores may not carry all items or may carry products under different specifications. Sales regions may vary.