A Cherry Blossom Prayer at Zenkoji Temple
A limited package of "Sakura Veil Lip" (サクラヴェールリップ), a lip serum from the cosmetics brand Parado (パラドゥ), will go on sale at 7-Eleven (セブン‐イレブン) stores. It is sold in limited quantities and ends when stock runs out. Shipments to stores start in stages from Monday, November 2, 2026.
"Parado Sakura Veil Lip" (パラドゥ サクラヴェールリップ) is a lip serum that keeps lips moisturized and fresh while helping prevent dryness and roughness, and it gives bare lips a sheer cherry-blossom pink (makeup effect).
Every year, the brand makes a prayer at a temple or shrine known for its beautiful cherry blossoms, wishing good luck for whoever picks up the product. This is the "Sakura Omamori Lip" (桜お守りリップ), or "cherry blossom charm lip," which has been popular with customers. Comments from customers include the following.
- "I like that I can carry it around like a good-luck charm."
- "I give it as a present to family and friends."
- "The package changes every year and is cute."
- "It goes on comfortably and makes my lips look moisturized."
Note: These comments were selected from the favorable feedback received. Survey by Parado, November 2025 to February 2026, of 160 purchasers of "Parado Sakura Veil Lip (Limited Package) (PK01)."
This year, the prayer was made at Shinshu Zenkoji Temple (信州善光寺) in Nagano, a temple associated with the saying "Once in a lifetime, visit Zenkoji" (一生に一度は善光寺参り).
Parado Sakura Veil Lip (Limited Package) (PK01) (cap closed, cap open, and outer box)
Parado Sakura Veil Lip (Limited Package) (PK01) (finished look)
Limited Package Features
The limited package was designed around full-bloom cherry blossoms, giving a glimpse of the arrival of spring a little early, for a bright and lively look. Because many people give the lip serum as a gift, the design also incorporates mizuhiki (水引き), the decorative cords that serve as a good-luck charm for tying bonds.
- A "cherry blossom prayer" (桜祈願) was made at Shinshu Zenkoji Temple, with the wish that the product becomes a lucky charm for whoever holds it.
- The bottom of the container carries a "Happiness Cherry Blossom" (しあわせ桜) seal.
There are four kinds of seals: "Great Wish Fulfilled" (大願成就), "Bond of Love" (愛の縁), "Bond of Wealth" (財の縁), and "Bond of Beauty" (美の縁). Which one you get is a surprise until the package is opened, a little like drawing a fortune slip (omikuji). "Great Wish Fulfilled" is a rare seal that is hard to come by.
The cherry blossom prayer at Shinshu Zenkoji Temple
Parado Sakura Veil Lip (Limited Package) "Happiness Cherry Blossom" seals
About Sakura Veil Lip
Lips have a thinner stratum corneum than skin and a lower barrier function, so they dry out easily. In winter, when temperature and humidity drop, dullness can also become a concern.
Sakura Veil Lip contains cherry blossom (Somei Yoshino) extract as a moisturizing ingredient, along with squalane and ceramide a, for plump, moisturized lips without noticeable dullness (caused by dryness). It also gives lips a faint cherry-blossom pink that looks as if they were naturally beautiful to begin with (makeup effect).
It can be worn on its own on natural-makeup days, on days off, or at home, and it can also be used as a lip base. The limited package is suggested for personal use as well as a gift for family and friends.
- Contains the moisturizing ingredient cherry blossom (Somei Yoshino) extract, which hydrates and leads to translucent lips without noticeable dullness (caused by dryness).
- Adds a fresh, natural flush to the lips. The lips take on a faint cherry-blossom pink like the petals of the Somei Yoshino, and the finish makes the lips themselves look beautiful.
- Contains the beauty-serum ingredients squalane (moisturizing ingredient) and ceramide a (moisturizing ingredient: di(cholesteryl/octyldodecyl) lauroyl glutamate), which help prevent rough and dry lips.
- Fragrance-free.
About Zenkoji Temple in Nagano
Shinshu Zenkoji Temple is known through the saying "Once in a lifetime, visit Zenkoji" and draws many visitors throughout the year. In spring, beautiful cherry blossoms, including Somei Yoshino, can be seen around the main hall.
Since its founding about 1,400 years ago, the temple has been known as a place that saves anyone equally if they pray wholeheartedly. It is believed to lead not only to "benefits in this world" (現世利益), meaning happiness in the present, but also to "rebirth in paradise" (極楽往生), meaning happiness in the next life.
Shinshu Zenkoji Temple
Product Information
- Product name: Parado Sakura Veil Lip (Limited Package) (パラドゥ サクラヴェールリップ（限定パッケージ）)
- Type: Lip serum (唇用美容液)
- Shade: One shade only (PK01 Faint Cherry Pink, ほんのり桜色)
- Size: 2.0 g
- Price: ¥770 including tax
- Release date: Friday, November 20, 2026, on sale in stages in limited quantities. Sales end when stock runs out.
- Where to buy: 7-Eleven stores nationwide (some stores do not carry it)
- Product information: https://www.parado.jp/lineup/lip/sakuraveil_lip.html
